Corporate social responsibility and entrepreneurship for sustainability : leading in the era of digital transformation / Young Won Park, Ye Jin Park.
2021
HD60
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Details
Title
Corporate social responsibility and entrepreneurship for sustainability : leading in the era of digital transformation / Young Won Park, Ye Jin Park.
Author
Park, Young Won.
ISBN
9789811634604 (electronic bk.)
9811634602 (electronic bk.)
9811634599
9789811634598
9811634602 (electronic bk.)
9811634599
9789811634598
Publication Details
Singapore : Springer, 2021.
Language
English
Description
1 online resource
Item Number
10.1007/978-981-16-3460-4 doi
Call Number
HD60
Dewey Decimal Classification
658.4/08
Summary
This book addresses the dilemma that firms face in engaging in corporate social responsibility (CSR) while maintaining a financially sustainable business model in the era of digital transformation. Several strategies that firms have taken to integrate CSR within the business model are also highlighted. To explicate the problems involved, the book primarily focuses on entrepreneurial ventures, given their nascent business model that best illustrates how business leaders can embed the social mission in the firm at the beginning of organizational founding. In this age, sustainability is an innovation's new frontier. For sustainable competitive advantage, the book argues for how companies can build more sustainable products, processes, and practices that benefit the firm and society through maintaining an entrepreneurial philosophy. The target readership consists of academics, students, and practitioners in the areas of entrepreneurship, organizational behavior, organizational theory, and strategic management. This book clarifies the critical practices of sustainability-oriented innovative firms and creative small and medium-sized enterprises (SMEs). Through a review of recent trends in CSR, the authors emphasize that CSR is no longer a olt-on or some kind of window-dressing to satisfy public relations (PR) needs. Credible CSR is critical to business legitimacy and sustainability. Aware of the public's increasing scrutiny, companies are increasingly ramping up their focus on social responsibility, whether by championing women's rights, protecting the environment, or attempting to obliterate poverty, on local, national, or global levels. Simultaneously, more firms face accusations of greenwashing backlash due to consumer mistrust in the intentions behind their CSR practices. While numerous works have highlighted this dilemma and how companies fall short in their prosocial goals or financial objectives (or both), there is a lack of understanding of the ingredients and crucial processes required for the successful implementation of CSR in entrepreneurial enterprises. This book serves to fill that gap.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed August 4, 2021).
Added Author
Park, Ye Jin, author.
Available in Other Form
Corporate social responsibility and entrepreneurship for sustainability.
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Table of Contents
Chapter 1. The core challenge of CSR in entrepreneurial ventures
Chapter 2. Crosscultural CSR Strategy
Chapter 3. CSR and marketing integration: network perspective
Chapter 4. CSR Advocacy: perspectives from within the firm
Chapter 5. Corporate Strategy for Corporate and Ecosystem Sustainability
Chapter 6. Clusterlevel legitimacy and strategic tie formation of ventures
Chapter 7. Role of CEO "moral compass as the Organization" the Fourth Dimension in the era of Digital Transformation
Chapter 8. Concluding remarks and future research issues.
Chapter 2. Crosscultural CSR Strategy
Chapter 3. CSR and marketing integration: network perspective
Chapter 4. CSR Advocacy: perspectives from within the firm
Chapter 5. Corporate Strategy for Corporate and Ecosystem Sustainability
Chapter 6. Clusterlevel legitimacy and strategic tie formation of ventures
Chapter 7. Role of CEO "moral compass as the Organization" the Fourth Dimension in the era of Digital Transformation
Chapter 8. Concluding remarks and future research issues.