TY  - GEN
AB  - The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. Editors The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing
AU  - Schneckenleitner, Peter,
AU  - Reitberger, Wolfgang,
AU  - Brunner-Sperdin, Alexandra,
AU  - Haller, André,
CN  - HF5718
DO  - 10.1007/978-3-658-33642-4
DO  - doi
ID  - 1438481
KW  - Business communication
KW  - Communication dans l'entreprise
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-33642-4
N1  - International conference proceedings.
N2  - The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. Editors The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing
SN  - 9783658336424
SN  - 3658336420
T1  - Conference proceedings Trends in Business Communication 2020 /
TI  - Conference proceedings Trends in Business Communication 2020 /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-33642-4
ER  -