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001438481 001__ 1438481
001438481 003__ OCoLC
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001438481 019__ $$a1262369992
001438481 020__ $$a9783658336424$$q(electronic bk.)
001438481 020__ $$a3658336420$$q(electronic bk.)
001438481 020__ $$z9783658336417
001438481 020__ $$z3658336412
001438481 0247_ $$a10.1007/978-3-658-33642-4$$2doi
001438481 035__ $$aSP(OCoLC)1262118834
001438481 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dOCLCO$$dEBLCP$$dOCLCF$$dN$T$$dUKAHL$$dCOM$$dOCLCQ$$dOCLCO$$dOCLCQ
001438481 049__ $$aISEA
001438481 050_4 $$aHF5718$$b.T74 2020
001438481 08204 $$a658.4/5$$223
001438481 1112_ $$aTrends in Business Communication$$d(2020 :$$cOnline)
001438481 24510 $$aConference proceedings Trends in Business Communication 2020 /$$cPeter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller, editors.
001438481 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c[2021]
001438481 264_4 $$c©2021
001438481 300__ $$a1 online resource :$$billustrations
001438481 336__ $$atext$$btxt$$2rdacontent
001438481 337__ $$acomputer$$bc$$2rdamedia
001438481 338__ $$aonline resource$$bcr$$2rdacarrier
001438481 500__ $$aInternational conference proceedings.
001438481 5050_ $$aLeadership communication with multiple managers and its influence on internal integration of different functional areas -- The effect of culture on sustainable consumer behavior in Spain and Germany a suggestion for a culturally sensitive Communication Management -- Project communication as a key function in agile organization forms An analysis using the Wellenreiter Organization as an example -- Social media as an aid to export and early stage internationalization: A literature review -- Changes in internal communications through the home office working model -- Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies -- Blurring the lines: How Social Media Managers transform Business Communication -- Current Status of Corporate e-learning in Austrian ATX Companies and its Implications a Qualitative Analysis -- The Annual Shareholder Meeting in Austria in times of the COVID-19 pandemic.
001438481 506__ $$aAccess limited to authorized users.
001438481 520__ $$aThe conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. Editors The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing
001438481 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed August 6, 2021).
001438481 650_0 $$aBusiness communication$$vCongresses.
001438481 650_6 $$aCommunication dans l'entreprise$$vCongrès.
001438481 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001438481 655_7 $$aConference papers and proceedings.$$2lcgft
001438481 655_7 $$aActes de congrès.$$2rvmgf
001438481 655_0 $$aElectronic books.
001438481 7001_ $$aSchneckenleitner, Peter,$$eeditor.
001438481 7001_ $$aReitberger, Wolfgang,$$eeditor.
001438481 7001_ $$aBrunner-Sperdin, Alexandra,$$eeditor.
001438481 7001_ $$aHaller, André,$$d1984-$$eeditor.
001438481 77608 $$iPrint version:$$z3658336412$$z9783658336417$$w(OCoLC)1241729920
001438481 852__ $$bebk
001438481 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-33642-4$$zOnline Access$$91397441.1
001438481 909CO $$ooai:library.usi.edu:1438481$$pGLOBAL_SET
001438481 980__ $$aBIB
001438481 980__ $$aEBOOK
001438481 982__ $$aEbook
001438481 983__ $$aOnline
001438481 994__ $$a92$$bISE