@article{1438508,
      recid = {1438508},
      author = {Reyes Mercado, Pável.},
      title = {Fintech strategy : linking entrepreneurship, finance, and  technology /},
      pages = {1 online resource (1 volume) :},
      abstract = {This book explores how new and small ventures with  comparatively fewer financial resources have been able to  compete with big banks and financial institutions. It  discusses entry, competition, and growth strategies based  on new business models enacted by current FinTech ventures.  An analysis of strategies for Fintech and of cases from  banked as well as non-banked and underbanked customer  segments produces a framework based on effectuation,  resulting in a final discussion of the broad societal  outcomes of FinTech related to financial inclusion, the  digital divide, and the UNs Sustainable Development Goals.  This book offers scholars a comprehensive strategic view on  FinTech from effectual, causal, and entrepreneurial  innovation standpoints. Pavel Reyes-Mercado is professor at  Universidad Anahuac, Mexico, where his research focuses  upon the adoption of innovations, technology-enabled  marketing, and entrepreneurial marketing. He is the author  of Eco-Innovations in Emerging Markets and co-editor of  Reverse Entrepreneurship in Latin America.},
      url = {http://library.usi.edu/record/1438508},
      doi = {https://doi.org/10.1007/978-3-030-53945-0},
}