001438508 000__ 04012cam\a2200541\i\4500 001438508 001__ 1438508 001438508 003__ OCoLC 001438508 005__ 20230309004309.0 001438508 006__ m\\\\\o\\d\\\\\\\\ 001438508 007__ cr\cn\nnnunnun 001438508 008__ 210729s2021\\\\sz\a\\\\ob\\\\001\0\eng\d 001438508 019__ $$a1260193107$$a1260347458 001438508 020__ $$a9783030539450$$q(electronic bk.) 001438508 020__ $$a3030539458$$q(electronic bk.) 001438508 020__ $$z303053944X 001438508 020__ $$z9783030539443 001438508 0247_ $$a10.1007/978-3-030-53945-0$$2doi 001438508 035__ $$aSP(OCoLC)1262131249 001438508 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dOCLCO$$dUKMGB$$dN$T$$dOCLCF$$dBRX$$dUKAHL$$dOCLCQ$$dOCLCO$$dOCLCQ 001438508 049__ $$aISEA 001438508 050_4 $$aHB615 001438508 08204 $$a658.421$$223 001438508 1001_ $$aReyes Mercado, Pável. 001438508 24510 $$aFintech strategy :$$blinking entrepreneurship, finance, and technology /$$cPável Reyes-Mercado. 001438508 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2021. 001438508 300__ $$a1 online resource (1 volume) :$$billustrations (black and white) 001438508 336__ $$atext$$btxt$$2rdacontent 001438508 337__ $$acomputer$$bc$$2rdamedia 001438508 338__ $$aonline resource$$bcr$$2rdacarrier 001438508 4901_ $$aPalgrave studies in democracy, innovation, and entrepreneurship for growth 001438508 504__ $$aIncludes bibliographical references and index. 001438508 5050_ $$aPart I. The financial-entrepreneurial innovation-technology convergence -- Chapter 1. How Fintech was born? -- Chapter 2. Technological possibilities -- Chapter 3. Entrepreneurship in the Fintech industry -- Part II. Exploring opportunities in Fintech -- Chapter 4. Dynamics of Fintech and the broad financial industry -- Chapter 5. Financial consumer behavior and decision making -- Chapter 6. Consumer segments in the Fintech market -- Chapter 7. Differentiation and sustainable competitive advantage -- Part III. Exploiting opportunities in Fintech -- Chapter 8. Effectuation as a strategic approach -- Chapter 9. Developing a product-market fit -- Chapter 10. Measuring venture performance -- Part IV. Broad outcomes of Fintech -- Chapter 11. Societal outcomes of Fintech -- Chapter 12. Designing a future for Fintech. 001438508 506__ $$aAccess limited to authorized users. 001438508 520__ $$aThis book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UNs Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints. Pavel Reyes-Mercado is professor at Universidad Anahuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America. 001438508 588__ $$aDescription based on print version record. 001438508 650_0 $$aFinance$$xTechnological innovations. 001438508 650_0 $$aEntrepreneurship$$xTechnological innovations. 001438508 650_6 $$aFinances$$xInnovations. 001438508 650_6 $$aEntrepreneuriat$$xInnovations. 001438508 655_0 $$aElectronic books. 001438508 77608 $$iPrint version:$$aREYES-MERCADO, PAVEL.$$tFINTECH STRATEGY.$$d[Place of publication not identified] : PALGRAVE MACMILLAN, 2021$$z303053944X$$w(OCoLC)1159045212 001438508 830_0 $$aPalgrave studies in democracy, innovation, and entrepreneurship for growth. 001438508 852__ $$bebk 001438508 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-53945-0$$zOnline Access$$91397441.1 001438508 909CO $$ooai:library.usi.edu:1438508$$pGLOBAL_SET 001438508 980__ $$aBIB 001438508 980__ $$aEBOOK 001438508 982__ $$aEbook 001438508 983__ $$aOnline 001438508 994__ $$a92$$bISE