@article{1438513,
      author = {Ratten, Vanessa, and Thaichon, Park,},
      url = {http://library.usi.edu/record/1438513},
      title = {Covid-19, technology and marketing : moving forward and  the new normal /},
      abstract = {This book addresses how Covid-19 has damaged businesses  and how businesses can adapt to the new normal. In doing  so, the book contributes to theories associated with the  marketing management, by assessing opportunities and  challenges associated with the implementation of technology  and marketing management during and post Covid-19. The book  will be useful for anyone aiming to gain a better  understanding of the current and future technologies that  may play a role or have a robust impact on marketing  management during Covid-19. Vanessa Ratten is Associate  Professor at the La Trobe University, Australia. She is the  Programme Coordinator of the Entrepreneurship and  Innovation degrees at La Trobe Business School. Park  Thaichon is the Cluster Leader of the Relationship  Marketing for Impact Research Cluster and the Program  Director of the Master of Marketing at Griffith University.  Park main research interests include relationship  marketing, big data, privacy, dark marketing, and consumer  behaviour.},
      doi = {https://doi.org/10.1007/978-981-16-1442-2},
      recid = {1438513},
      pages = {1 online resource (1 volume) :},
}