001438513 000__ 03768cam\a2200553\i\4500
001438513 001__ 1438513
001438513 003__ OCoLC
001438513 005__ 20230309004309.0
001438513 006__ m\\\\\o\\d\\\\\\\\
001438513 007__ cr\cn\nnnunnun
001438513 008__ 210729s2021\\\\si\a\\\\ob\\\\001\0\eng\d
001438513 019__ $$a1260193244$$a1260346343$$a1284937090
001438513 020__ $$a9789811614422$$q(electronic bk.)
001438513 020__ $$a9811614423$$q(electronic bk.)
001438513 020__ $$z9789811614415
001438513 020__ $$z9811614415
001438513 0247_ $$a10.1007/978-981-16-1442-2$$2doi
001438513 035__ $$aSP(OCoLC)1262137274
001438513 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX$$dOCLCO$$dN$T$$dOCLCF$$dUKMGB$$dUKAHL$$dQGK$$dOCLCO$$dOCLCQ
001438513 049__ $$aISEA
001438513 050_4 $$aHF5415.1265
001438513 08204 $$a658.8$$223
001438513 24500 $$aCovid-19, technology and marketing :$$bmoving forward and the new normal /$$cedited by Vanessa Ratten, Park Thaichon.
001438513 264_1 $$aSingapore :$$bPalgrave Macmillan,$$c2021.
001438513 300__ $$a1 online resource (1 volume) :$$billustrations (black and white)
001438513 336__ $$atext$$btxt$$2rdacontent
001438513 337__ $$acomputer$$bc$$2rdamedia
001438513 338__ $$aonline resource$$bcr$$2rdacarrier
001438513 504__ $$aIncludes bibliographical references and index.
001438513 5050_ $$a1. Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance -- Chapter 8. Covid-19: future marketing and technology research challenges.
001438513 506__ $$aAccess limited to authorized users.
001438513 520__ $$aThis book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19. Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour.
001438513 588__ $$aDescription based on print version record.
001438513 650_0 $$aMarketing$$xManagement.
001438513 650_0 $$aMarketing$$xTechnological innovations.
001438513 650_0 $$aCOVID-19 (Disease)$$xEconomic aspects.
001438513 650_6 $$aMarketing$$xGestion.
001438513 650_6 $$aMarketing$$xInnovations.
001438513 650_6 $$aCOVID-19$$xAspect économique.
001438513 655_0 $$aElectronic books.
001438513 7001_ $$aRatten, Vanessa,$$eeditor.
001438513 7001_ $$aThaichon, Park,$$eeditor.
001438513 77608 $$iPrint version:$$tCovid-19, technology and marketing.$$dBasingstoke : Palgrave Macmillan, 2021$$z9789811614415$$w(OCoLC)1259526543
001438513 852__ $$bebk
001438513 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-1442-2$$zOnline Access$$91397441.1
001438513 909CO $$ooai:library.usi.edu:1438513$$pGLOBAL_SET
001438513 980__ $$aBIB
001438513 980__ $$aEBOOK
001438513 982__ $$aEbook
001438513 983__ $$aOnline
001438513 994__ $$a92$$bISE