Covid-19, technology and marketing : moving forward and the new normal / edited by Vanessa Ratten, Park Thaichon.
Ratten, Vanessa, editor.; Thaichon, Park, editor.
2021
HF5415.1265
Available Online

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Can lend chapters, not whole ebooks

Details

Title
Covid-19, technology and marketing : moving forward and the new normal / edited by Vanessa Ratten, Park Thaichon.
ISBN
9789811614422 (electronic bk.)
9811614423 (electronic bk.)
9789811614415
9811614415
DOI
https://doi.org/10.1007/978-981-16-1442-2
Published
Singapore : Palgrave Macmillan, 2021.
Language
English
Description
1 online resource (1 volume) : illustrations (black and white)
Item Number
10.1007/978-981-16-1442-2 doi
Call Number
HF5415.1265
Dewey Decimal Classification
658.8
Summary
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19. Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Ratten, Vanessa, editor.
Thaichon, Park, editor.
Available in Other Form
Covid-19, technology and marketing.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
1. Covid-19, technology and marketing
Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes
Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic
Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia
Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation
Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic
Chapter 7. Exploratory Analysis of the Christmas Symbology Importance
Chapter 8. Covid-19: future marketing and technology research challenges.

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