Emerging sports as social movements : disc golf and the rise of an unknown sport / Joshua Woods.

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Emerging sports as social movements : disc golf and the rise of an unknown sport / Joshua Woods.

9783030764579 (electronic bk.)
3030764575 (electronic bk.)
9783030764562
3030764567

Cham : Palgrave Macmillan, [2021]

©2021

English

1 online resource (xv, 232 pages)

10.1007/978-3-030-76457-9 doi

GV706.5 .W66 2021

306.4/83

This volume examines the rise of an emerging sport as a grassroots effort (or "new social movement"), arguing that the growth of non-normative sports movements occurs through two social processes: one driven primarily by product development, commercialization, and consumption, and another that relies upon public resources and grassroots efforts. Through the lens of disc golf, informed by the authors experience both playing and researching the sport, Joshua Woods here explores how non-normative sports development depends on the consistency of insider culture and ideology, as well as on how the movement navigates a broad field of market competition, government regulation, community characteristics, public opinion, traditional media, social media and technological change. Throughout, the author probes why some sports grow faster than others, examining cultural tendencies toward sport, individual choices to participate, and the various institutional forces at play. Joshua Woods is Professor of Sociology at West Virginia University, USA

Includes bibliographical references and index.

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