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1. Bringing public opinion to the public: from polls to media coverage
2. The four steps of poll coverage: creating, selecting, reporting, and responding
3. Explaining how media outlets select opinion polls: the role of change
4. Characteristics of opinion poll reporting: creating the change narrative
5. Reactions and implications: how do the elite and the public respond to polls?
6. Alternatives to opinion polls: no polls, vox pop, poll aggregators and social media
7. Conclusion: How the media could report opinion polls.

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