TY  - GEN
AB  - Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels.
AU  - Wagner, Katja,
CN  - HF5415.32
DO  - 10.1007/978-3-658-35150-2
DO  - doi
ID  - 1438816
KW  - Consumer behavior.
KW  - New products.
KW  - Technological innovations.
KW  - Electronic commerce.
KW  - Anthropomorphism.
KW  - Consommateurs
KW  - Innovations.
KW  - Commerce électronique.
KW  - Anthropomorphisme.
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-35150-2
N2  - Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels.
SN  - 3658351500
SN  - 9783658351502
T1  - Drivers and barriers of consumer behavior regarding new technologies and digital channels :investigating the phenomenon of anthropomorphism and new online consumption forms /
TI  - Drivers and barriers of consumer behavior regarding new technologies and digital channels :investigating the phenomenon of anthropomorphism and new online consumption forms /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-35150-2
ER  -