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001438853 001__ 1438853
001438853 003__ OCoLC
001438853 005__ 20230309004357.0
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001438853 0247_ $$a10.1007/978-3-030-78578-9$$2doi
001438853 035__ $$aSP(OCoLC)1263807533
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001438853 08204 $$a306.461$$223
001438853 1001_ $$aTupasela, Aaro,$$eauthor.
001438853 24510 $$aPopulations as brands :$$bmarketing national resources for global data markets /$$cAaro Tupasela.
001438853 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2021.
001438853 300__ $$a1 online resource :$$billustrations (black and white, and colour)
001438853 336__ $$atext$$2rdacontent
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001438853 337__ $$acomputer$$2rdamedia
001438853 338__ $$aonline resource$$2rdacarrier
001438853 5050_ $$aChapter 1. Introduction-Turning Populations into Assets. -- Chapter 2. Marketing Populations for Biomedical Research. -- Chapter 3. Population Branding as Practices of Valuation. -- Chapter 4. Constructing Authenticity into Population Brands. -- Chapter 5. When the Brand Bites Back. -- Chapter 6. Conclusion.
001438853 506__ $$aAccess limited to authorized users.
001438853 520__ $$aIn Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland -- he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying this recent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing. Aaro Tupasela works as a research fellow at the Faculty of Social Science, University of Helsinki. Previously he has held positions at the Faculty of Law and The Centre for Medical Science and Technology Studies (MeST) at the University of Copenhagen.
001438853 588__ $$aDescription based on CIP data; resource not viewed.
001438853 650_0 $$aMedical genetics$$xGovernment policy$$zDenmark.
001438853 650_0 $$aMedical genetics$$xGovernment policy$$zFinland.
001438853 650_0 $$aPolitical sociology$$zDenmark.
001438853 650_0 $$aPolitical sociology$$zFinland.
001438853 650_0 $$aBranding (Marketing)$$xSocial aspects$$zDenmark.
001438853 650_0 $$aBranding (Marketing)$$xSocial aspects$$zFinland.
001438853 650_6 $$aGénétique médicale$$xPolitique gouvernementale$$zDanemark.
001438853 650_6 $$aGénétique médicale$$xPolitique gouvernementale$$zFinlande.
001438853 650_6 $$aSociologie politique$$zDanemark.
001438853 650_6 $$aSociologie politique$$zFinlande.
001438853 650_6 $$aStratégie de marque$$xAspect social$$zDanemark.
001438853 650_6 $$aStratégie de marque$$xAspect social$$zFinlande.
001438853 655_0 $$aElectronic books.
001438853 77608 $$iPrint version :$$z9783030785772
001438853 852__ $$bebk
001438853 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-78578-9$$zOnline Access$$91397441.1
001438853 909CO $$ooai:library.usi.edu:1438853$$pGLOBAL_SET
001438853 980__ $$aBIB
001438853 980__ $$aEBOOK
001438853 982__ $$aEbook
001438853 983__ $$aOnline
001438853 994__ $$a92$$bISE