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Title
Introduction to digital economics : foundations, business models and case studies / Harald Øverby, Jan Arild Audestad.
Edition
Second edition.
ISBN
9783030782375 (electronic book)
3030782379 (electronic book)
3030782360
9783030782368
Published
Cham, Switzerland : Springer, 2021.
Language
English
Description
1 online resource
Item Number
10.1007/978-3-030-78237-5 doi
Call Number
HC79.I55 O94 2021
Dewey Decimal Classification
384.3
Summary
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today's business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
Note
Includes index.
Access Note
Access limited to authorized users.
Series
Classroom companion. Business, 2662-2874
The Digital Economy
Information and Communication Technologies
Convergence of Technologies and Services
Digital Economy Ecosystem
Digital Market Evolution
Digital Goods and Services
Production Models
Value Creation Models and Competitive Strategy
Network Effects
Multisided Platforms
Path Dependence
Lock-in and Switching Costs
Digital Monopolies and Oligopolies
Mergers and Acquisitions
Standards
The Long Tail
Digital Markets
Digital Market Modeling
Digital Business Models
Big Data Economics
Net Neutrality
Digital Regulation.
