TY  - GEN
N2  - Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level. About the author Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
DO  - 10.1007/978-3-658-34707-9
DO  - doi
AB  - Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level. About the author Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
T1  - Omni-channel retailing :an analysis of channel interdependencies, integration services and specific marketing instruments /
AU  - Winters, Amelie,
CN  - HF5415.129
ID  - 1438989
KW  - Marketing channels.
KW  - Retail trade.
KW  - Circuits de distribution.
KW  - Commerce de détail.
SN  - 9783658347079
SN  - 3658347074
TI  - Omni-channel retailing :an analysis of channel interdependencies, integration services and specific marketing instruments /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-34707-9
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-34707-9
ER  -