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001438989 001__ 1438989
001438989 003__ OCoLC
001438989 005__ 20230309004405.0
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001438989 019__ $$a1264476034
001438989 020__ $$a9783658347079$$q(electronic bk.)
001438989 020__ $$a3658347074$$q(electronic bk.)
001438989 020__ $$z9783658347062
001438989 020__ $$z3658347066
001438989 0247_ $$a10.1007/978-3-658-34707-9$$2doi
001438989 035__ $$aSP(OCoLC)1264390326
001438989 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dOCLCF$$dN$T$$dBRX$$dUKAHL$$dOCLCQ$$dCOM$$dOCLCO$$dOCLCQ
001438989 049__ $$aISEA
001438989 050_4 $$aHF5415.129$$b.W56 2021
001438989 08204 $$a658.8/7$$223
001438989 1001_ $$aWinters, Amelie,$$eauthor.
001438989 24510 $$aOmni-channel retailing :$$ban analysis of channel interdependencies, integration services and specific marketing instruments /$$cAmelie Winters.
001438989 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c[2021]
001438989 264_4 $$c©2021
001438989 300__ $$a1 online resource :$$billustrations
001438989 336__ $$atext$$btxt$$2rdacontent
001438989 337__ $$acomputer$$bc$$2rdamedia
001438989 338__ $$aonline resource$$bcr$$2rdacarrier
001438989 4901_ $$aHandel und internationales marketing retailing and international marketing
001438989 504__ $$aIncludes bibliographical references.
001438989 5050_ $$aReciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalt -- Effects of Perceived Offline-Online and Online-Offline Channel Integration Services -- Importance of Marketing Instruments for Repurchase Intentions in Omni-channel Retailing.
001438989 506__ $$aAccess limited to authorized users.
001438989 520__ $$aAmelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level. About the author Dr. Amelie Winters received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
001438989 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed August 25, 2021).
001438989 650_0 $$aMarketing channels.
001438989 650_0 $$aRetail trade.
001438989 650_6 $$aCircuits de distribution.
001438989 650_6 $$aCommerce de détail.
001438989 655_0 $$aElectronic books.
001438989 77608 $$iPrint version:$$z3658347066$$z9783658347062$$w(OCoLC)1255463553
001438989 830_0 $$aGabler research.$$pRetailing and international marketing.
001438989 852__ $$bebk
001438989 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-34707-9$$zOnline Access$$91397441.1
001438989 909CO $$ooai:library.usi.edu:1438989$$pGLOBAL_SET
001438989 980__ $$aBIB
001438989 980__ $$aEBOOK
001438989 982__ $$aEbook
001438989 983__ $$aOnline
001438989 994__ $$a92$$bISE