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001439032 001__ 1439032
001439032 003__ OCoLC
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001439032 019__ $$a1264474813
001439032 020__ $$a9783030740658$$q(electronic bk.)
001439032 020__ $$a303074065X$$q(electronic bk.)
001439032 020__ $$z9783030740641
001439032 020__ $$z3030740641
001439032 0247_ $$a10.1007/978-3-030-74065-8$$2doi
001439032 035__ $$aSP(OCoLC)1264459154
001439032 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dUKMGB$$dN$T$$dBRX$$dUKAHL$$dOCLCQ$$dCOM$$dOCLCO$$dOCLCQ
001439032 049__ $$aISEA
001439032 050_4 $$aHF5413$$b.G74 2021
001439032 08204 $$a658.8/02$$223
001439032 24500 $$aGreen marketing in emerging markets :$$bstrategic and operational perspectives /$$cChipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz, editors.
001439032 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2021]
001439032 264_4 $$c©2021
001439032 300__ $$a1 online resource :$$billustrations (some color)
001439032 336__ $$atext$$btxt$$2rdacontent
001439032 337__ $$acomputer$$bc$$2rdamedia
001439032 338__ $$aonline resource$$bcr$$2rdacarrier
001439032 4901_ $$aPalgrave studies of marketing in emerging economies
001439032 500__ $$aIncludes index.
001439032 5050_ $$aIntro -- Preface -- Acknowledgements -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I: Introduction to Green Marketing -- 1: Green Marketing: An Introduction -- 1.1 Introduction -- 1.1.1 Why Green Marketing? -- 1.2 Issues and Conceptualisation -- 1.3 Strategic and Operational Perspectives of Green Marketing -- 1.4 Format of the Book Chapter -- 1.5 Conclusion -- References -- 2: Green Business Practices in Emerging Economies -- 2.1 Introduction -- 2.2 Conceptual Framework and Overview -- 2.2.1 The Etymology of Green Economy and Green Business
001439032 5058_ $$a2.2.2 Green Business Practice -- 2.2.3 Greening of Nature Conservation -- 2.3 Recycling -- 2.3.1 Construction and Technology -- 2.4 Evidence from Brazil, South Africa and China -- 2.4.1 Brazil as a Case Study -- 2.4.2 South Africa as a Case Study -- 2.4.3 China -- 2.5 The Future of Green Business in Emerging Economies -- 2.6 Conclusion -- References -- Part II: Strategic Perspectives on Green Marketing -- 3: Green Marketing: A Conceptual Overview -- 3.1 Introduction -- 3.1.1 Green Marketing Concept -- 3.1.2 Marketing Mix -- 3.1.3 External Green Ps -- 3.1.4 Internal Green Ps
001439032 5058_ $$a3.1.5 The Ss of Green Success -- 3.2 Green Tactics and Strategies -- 3.2.1 Design for the Environment -- 3.2.2 Greening of Product Life-Cycle Stages -- 3.2.3 Recommendation for Emerging Markets -- 3.2.4 Conclusion -- References -- 4: Green Consumer Behaviour -- 4.1 Introduction -- 4.2 Towards a Green Consumerism Culture -- 4.2.1 Pre-consumerism Stage -- 4.2.2 Consumerism Stage -- 4.2.3 Post-Consumerism Stage -- 4.3 Defining Green Consumer Behaviour -- 4.4 Segmenting Green Consumers -- 4.5 Influencing Green Consumer Buying Behaviour -- 4.5.1 Socio-culture -- 4.5.2 Habits
001439032 5058_ $$a4.5.3 The Self -- 4.5.3.1 Self-concept and Self-consistency -- 4.5.3.2 Self-interest -- 4.5.3.3 Demographic Characteristics -- 4.5.4 Psychological Factors -- 4.5.4.1 Motivation -- 4.5.4.2 Cognitive -- 4.5.4.3 Affective -- 4.6 Green Buying and Consumption Decision Process -- 4.6.1 Environmental Problem Recognition -- 4.6.2 Green Information Search -- 4.6.3 Evaluation of Green Information -- 4.6.4 Green Purchase (Product or Behaviour Adoption) -- 4.6.5 Post-Purchase Green Behaviour (Product Usage and Disposal) -- 4.7 Understanding Green Attitude and Behaviour
001439032 5058_ $$a4.8 Models on Green Attitudinal and Behavioural Change -- 4.8.1 ABC Model of Attitude -- 4.8.1.1 The Low-Involvement Hierarchy -- 4.8.1.2 Standard Learning Hierarchy -- 4.8.1.3 Experiential Hierarchy -- 4.8.2 The Extended Fishbein Model -- 4.9 Changing Consumer Attitudes Towards Green Behaviour -- 4.9.1 The SHIFT Framework -- 4.9.2 The Kurt Lewin Model of Change -- 4.10 Recommendations for Emerging Economies -- 4.11 Conclusion -- References -- 5: Consumer Buying Behaviour for Green Products in India -- 5.1 Introduction -- 5.1.1 Green Business Practices -- 5.2 Literature Review
001439032 506__ $$aAccess limited to authorized users.
001439032 520__ $$aGreen marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
001439032 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed August 25, 2021).
001439032 650_0 $$aGreen marketing.
001439032 650_6 $$aMarketing vert.
001439032 655_0 $$aElectronic books.
001439032 7001_ $$aMukonza, Chipo,$$eeditor.
001439032 7001_ $$aHinson, Robert$$q(Robert Ebo),$$eeditor.
001439032 7001_ $$aAdeola, Ogechi,$$eeditor.
001439032 7001_ $$aAdisa, Isaiah,$$eeditor.
001439032 7001_ $$aMogaji, Emmanuel,$$eeditor.
001439032 7001_ $$aKirgiz, Ayca Can,$$eeditor.
001439032 77608 $$iPrint version:$$tGreen marketing in emerging markets.$$dBasingstoke : Palgrave Macmillan, 2021$$z9783030740641$$w(OCoLC)1255874357
001439032 830_0 $$aPalgrave studies of marketing in emerging economies.
001439032 852__ $$bebk
001439032 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-74065-8$$zOnline Access$$91397441.1
001439032 909CO $$ooai:library.usi.edu:1439032$$pGLOBAL_SET
001439032 980__ $$aBIB
001439032 980__ $$aEBOOK
001439032 982__ $$aEbook
001439032 983__ $$aOnline
001439032 994__ $$a92$$bISE