@article{1439130,
      author = {Hassler, Jörg, and Magin, Melanie, and Russmann, Uta, and  Fenoll, Vicente,},
      url = {http://library.usi.edu/record/1439130},
      title = {Campaigning on Facebook in the 2019 European Parliament  election : informing, interacting with, and mobilising  voters /},
      abstract = {This book investigates how political parties from 12  European countries used Facebook to inform, interact with  and mobilise voters at the 2019 European Parliament  election. Following a joint theoretical framework and  method, the results of a content analysis of more than  14,000 Facebook posts are presented. Country specific  chapters are followed by analyses of European parties  Facebook campaigning, the spread of populism and the use of  Facebook ads by the parties. The final chapter compares all  countries showing that campaigns are more strongly shaped  by the national than by the European political context.  Facebook is used for campaigning as usual; parties inform  and persuade but neglect the platforms mobilisation and  particularly interactive affordances.},
      doi = {https://doi.org/10.1007/978-3-030-73851-8},
      recid = {1439130},
      pages = {1 online resource (1 volume) :},
}