@article{1439235,
      recid = {1439235},
      author = {Czinkota, Michael R., and Kotabe, Masaaki, and Vrontis,  Demetris, and Shams, S. M. Riad,},
      title = {Marketing management : past, present and future /},
      publisher = {Springer,},
      address = {Cham :},
      pages = {1 online resource (901 pages)},
      year = {2021},
      note = {Includes index.},
      abstract = {This textbook provides students with comprehensive  insights on the classical and contemporary marketing  theories and their practical implications. A fourth,  revised edition of Marketing Management, the text features  new classical and contemporary cases, new interdisciplinary  and cross-functional implications of business management  theories, contemporary marketing management principles and.  futuristic application of marketing management theories and  concepts. The core and complex issues are presented in a  simplified manner providing students with a stimulating  learning experience that enables critical thinking,  understanding and future application. Each chapter features  a chapter summary, key terms, review and discussion  questions and a practice quiz. Throughout the text there  are also specific teaching features to provide students and  instructors with an enhanced pedagogical experience. These  features include: The Managers Corner: These sections  provide real-world examples that instructors may highlight  to exemplify theory or as mini-cases for discussion.  Marketing in Action: These sections ask students to apply  concepts and theories to actual business situations. Web  Exercises: These mini sections provide students with real  world issues and suggest websites for more information. In  addition, the authors provide ancillary lecture notes and  Solution/Instructors manual online to aid instructors in  their teaching activities.},
      url = {http://library.usi.edu/record/1439235},
      doi = {https://doi.org/10.1007/978-3-030-66916-4},
}