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001439395 019__ $$a1267767058
001439395 020__ $$a9783658322014$$q(electronic bk.)
001439395 020__ $$a3658322012$$q(electronic bk.)
001439395 020__ $$z9783658322007$$q(hardback)
001439395 020__ $$z3658322004$$q(hardback)
001439395 0247_ $$a10.1007/978-3-658-32201-4$$2doi
001439395 035__ $$aSP(OCoLC)1266895876
001439395 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dOCLCO$$dOCLCF$$dUIU$$dUKAHL$$dOCLCQ$$dCOM$$dOCLCO$$dOCLCQ
001439395 049__ $$aISEA
001439395 050_4 $$aHF5814$$b.A38 2021
001439395 08204 $$a659.1/072$$223
001439395 24500 $$aAdvances in advertising research.$$n(Vol. XI) :$$bdesigning and communicating experience /$$cMartin K.J. Waiguny, Sara Rosengren, editors.
001439395 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c[2021]
001439395 300__ $$a1 online resource :$$billustrations
001439395 336__ $$atext$$btxt$$2rdacontent
001439395 337__ $$acomputer$$bc$$2rdamedia
001439395 338__ $$aonline resource$$bcr$$2rdacarrier
001439395 4900_ $$aEuropean Advertising Academy,$$x2626-0336
001439395 504__ $$aIncludes bibliographical references.
001439395 5050_ $$aConstruct Confusion in Advertising Research -- Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands -- Which message frames and forms best promote political campaigns via social media? -- Can It Hurt to be Honest about Nudging? The Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice -- The Impact of Source Credibility on Irish Millennials' Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers' Health and Fitness Endorsements -- General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico -- Disclaimers in Real Estate Print Advertisements -- Trust me, I'm an advertiser -- The influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements -- A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology -- Half a century of Super Bowl commercials: a content analysis of humorous advertising styles -- Should Companies Use Tattooed Models in their Advertisements? -- Creating branded entertainment that resonates: Perspectives of multinational award winners -- Advertising Music and the Effects of Incongruity Resolution on Consumer Response -- The Sound Factor in Autoplay Mobile Video Ads -- Battle-Weary Women: The female creatives fighting for leadership in advertising management -- Can Market Mavens be Negative Word of Mouth Senders? The Moderating Role of Assumed-competence and Gender -- Gender Responses to Emotional Appeals in Advertis-ing: Comparing Self-Reports and Facial Expressions -- Sustainability and Diversity Labels in Job Ads and their Effect on Employer Brands -- Children's Perceptions of Sponsorship Disclosures in Online Influencer Videos -- Family decision making and vacation functions in summer tourism-the case of Austrian families -- Replicating the CSR-Advertising-Effectiveness Mod-el: Do Consumers' Attitudes Towards Corporate So-cially Responsible Behavior in the Pharmaceutical In-dustry Change Over Time? -- Empowering claims in CSR tweets: The moderating role of emotion, fit and credibility -- A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion.
001439395 506__ $$aAccess limited to authorized users.
001439395 520__ $$aThis book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. Editors Prof. Dr. Martin K.J. Waiguny is Chair of the Academic Board and Professor of Marketing and Consumer Behaviour at the IMC University of Applied Sciences Krems, Austria. Sara Rosengren is Professor of Business Administration (Marketing) and Head of Center for Retailing at Stockholm School of Economics.
001439395 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed September 13, 2021).
001439395 650_0 $$aAdvertising$$xResearch$$vCongresses.
001439395 650_6 $$aPublicité$$xRecherche$$vCongrès.
001439395 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001439395 655_7 $$aConference papers and proceedings.$$2lcgft
001439395 655_7 $$aActes de congrès.$$2rvmgf
001439395 655_0 $$aElectronic books.
001439395 7001_ $$aWaiguny, Martin K. J.,$$eeditor.
001439395 7001_ $$aRosengren, Sara,$$eeditor.
001439395 7112_ $$aInternational Conference in Advertising$$n(18th :$$d2019 :$$cKrems an der Donau, Austria)
001439395 77608 $$iPrint version:$$tAdvances in advertising research. (Vol. XI).$$dWiesbaden : Springer Gabler, [2021]$$z9783658322007$$w(OCoLC)1198976847
001439395 852__ $$bebk
001439395 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-32201-4$$zOnline Access$$91397441.1
001439395 909CO $$ooai:library.usi.edu:1439395$$pGLOBAL_SET
001439395 980__ $$aBIB
001439395 980__ $$aEBOOK
001439395 982__ $$aEbook
001439395 983__ $$aOnline
001439395 994__ $$a92$$bISE