TY - GEN N2 - This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man still authoritative but lonely conquering and refusing family obligations; and with the emergence of a new femininity type strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues. DO - 10.1007/978-3-030-78412-6 DO - doi AB - This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man still authoritative but lonely conquering and refusing family obligations; and with the emergence of a new femininity type strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues. T1 - Femininities and masculinities in the digital age :realia and utopia in the Balkans and South Caucasus / AU - Kaser, Karl, CN - HQ1075.5.B28 ID - 1439469 KW - Sex role KW - Sex role KW - Equality KW - Equality KW - Masculinity KW - Masculinity KW - Femininity KW - Femininity KW - Rôle selon le sexe KW - Rôle selon le sexe KW - Masculinité KW - Masculinité KW - Féminité KW - Féminité SN - 9783030784126 SN - 3030784126 TI - Femininities and masculinities in the digital age :realia and utopia in the Balkans and South Caucasus / LK - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-78412-6 UR - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-78412-6 ER -