@article{1439610,
      author = {Lanfer, Hanna Luetke.},
      url = {http://library.usi.edu/record/1439610},
      title = {Through a lens of scarcity : health communication in a  low-income context /},
      publisher = {Springer VS,},
      abstract = {The conditions for strategic health communication  campaigns as a public health tool are examined for  low-income contexts. The theoretical framework drafts a  socioecological model with an extension of poverty  influences to bring into focus the dynamics of a  resource-poor environment and its impact on health-related  behaviours and health campaigns. The research design  includes two studies conducted in Sierra Leone. Study 1  triangulated three qualitative methods to explore past and  current health communication practice in Sierra Leone.  Study 2 is a mixed-methods field experiment on handwashing  which explored the effects of different campaign  strategies. Results show that a community-based  participatory approach with the inclusion of local leaders  as health messengers was associated with higher chances of  behaviour change than a non-treated setting. Further  pathways for context-sensitive approaches for deprived  audiences are suggested. About the author Hanna Luetke  Lanfer holds an MA in Journalism (University of Groningen,  Netherlands) and a Ph. D. in Health Communication from  Erfurt University (Germany) with field studies conducted in  Sierra Leone.},
      doi = {https://doi.org/10.1007/978-3-658-34914-1},
      recid = {1439610},
      pages = {1 online resource},
      address = {Weisbaden, Germany :},
      year = {2021},
}