TY  - GEN
N2  - The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. About the author Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph. D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.
DO  - 10.1007/978-3-658-34914-1
DO  - doi
AB  - The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. About the author Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph. D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.
T1  - Through a lens of scarcity :health communication in a low-income context /
DA  - 2021.
CY  - Weisbaden, Germany :
AU  - Lanfer, Hanna Luetke.
CN  - R118
PB  - Springer VS,
PP  - Weisbaden, Germany :
PY  - 2021.
ID  - 1439610
KW  - Communication in medicine.
KW  - Health education.
KW  - Communication en médecine.
KW  - Éducation sanitaire.
SN  - 9783658349141
SN  - 365834914X
TI  - Through a lens of scarcity :health communication in a low-income context /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-34914-1
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-34914-1
ER  -