001439610 000__ 03347cam\a2200529\a\4500 001439610 001__ 1439610 001439610 003__ OCoLC 001439610 005__ 20230309004510.0 001439610 006__ m\\\\\o\\d\\\\\\\\ 001439610 007__ cr\un\nnnunnun 001439610 008__ 210914s2021\\\\gw\\\\\\ob\\\\000\0\eng\d 001439610 020__ $$a9783658349141$$q(electronic bk.) 001439610 020__ $$a365834914X$$q(electronic bk.) 001439610 020__ $$z3658349131 001439610 020__ $$z9783658349134 001439610 0247_ $$a10.1007/978-3-658-34914-1$$2doi 001439610 035__ $$aSP(OCoLC)1268113152 001439610 040__ $$aYDX$$beng$$epn$$cYDX$$dGW5XE$$dOCLCO$$dOCLCF$$dN$T$$dUKAHL$$dOCLCQ$$dOCLCO$$dOCLCQ 001439610 049__ $$aISEA 001439610 050_4 $$aR118 001439610 08204 $$a610.7$$223 001439610 1001_ $$aLanfer, Hanna Luetke. 001439610 24510 $$aThrough a lens of scarcity :$$bhealth communication in a low-income context /$$cHanna Luetke Lanfer. 001439610 260__ $$aWeisbaden, Germany :$$bSpringer VS,$$c2021. 001439610 300__ $$a1 online resource 001439610 336__ $$atext$$btxt$$2rdacontent 001439610 337__ $$acomputer$$bc$$2rdamedia 001439610 338__ $$aonline resource$$bcr$$2rdacarrier 001439610 4901_ $$aGesundheit und Gesellschaft,$$x2626-6180 001439610 504__ $$aIncludes bibliographical references. 001439610 5050_ $$aIntroduction -- Strategic communication -- Scarcity -- Integrating poverty influences into communication campaign development -- Sierra Leone -- A qualitative study on health communication in a low-income context (Study 1) -- Field experiment of a communication campaign on hand hygiene (Study 2) -- Conclusion. 001439610 506__ $$aAccess limited to authorized users. 001439610 520__ $$aThe conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. About the author Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph. D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone. 001439610 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed September 20, 2021). 001439610 650_0 $$aCommunication in medicine. 001439610 650_0 $$aHealth education. 001439610 650_6 $$aCommunication en médecine. 001439610 650_6 $$aÉducation sanitaire. 001439610 655_0 $$aElectronic books. 001439610 77608 $$iPrint version:$$z3658349131$$z9783658349134$$w(OCoLC)1257889503 001439610 830_0 $$aGesundheit und Gesellschaft (Wiesbaden, Germany),$$x2626-6180 001439610 852__ $$bebk 001439610 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-34914-1$$zOnline Access$$91397441.1 001439610 909CO $$ooai:library.usi.edu:1439610$$pGLOBAL_SET 001439610 980__ $$aBIB 001439610 980__ $$aEBOOK 001439610 982__ $$aEbook 001439610 983__ $$aOnline 001439610 994__ $$a92$$bISE