@article{1439636,
      recid = {1439636},
      author = {Jung, Timothy, and Dalton, Jeremy,},
      title = {XR case studies : using augmented reality and virtual  reality technology in business /},
      publisher = {Springer,},
      address = {Cham, Switzerland :},
      pages = {1 online resource},
      year = {2021},
      abstract = {This book presents a comprehensive collection of case  studies on augmented reality and virtual realty (AR/VR)  applications in various industries. Augmented reality and  virtual reality are changing the business landscape,  providing opportunities for businesses to offer unique  services and experiences to their customers. The case  studies provided in this volume explore business uses of  the technology across multiple industries such as  healthcare, tourism, hospitality, events, fashion,  entertainment, retail, education and video gaming. The book  includes solutions of different maturities as well as those  from startups to large enterprises thereby providing a  thorough view of how augmented reality and virtual reality  can be used in business.},
      url = {http://library.usi.edu/record/1439636},
      doi = {https://doi.org/10.1007/978-3-030-72781-9},
}