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001439670 001__ 1439670
001439670 003__ OCoLC
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001439670 019__ $$a1284940233
001439670 020__ $$a9781484271643$$q(electronic bk.)
001439670 020__ $$a1484271645$$q(electronic bk.)
001439670 020__ $$z9781484271636
001439670 020__ $$z1484271637
001439670 0247_ $$a10.1007/978-1-4842-7164-3$$2doi
001439670 035__ $$aSP(OCoLC)1268325063
001439670 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dOCLCO$$dEBLCP$$dOCLCF$$dUKAHL$$dN$T$$dOCLCQ$$dCOM$$dOCLCQ
001439670 049__ $$aISEA
001439670 050_4 $$aQA76.76.D47$$bL48 2021
001439670 08204 $$a658.4/032$$223
001439670 1001_ $$aLewko, Caroline,$$eauthor.
001439670 24510 $$aDeveloper relations :$$bhow to build and grow a successful developer program /$$cCaroline Lewko, James Parton.
001439670 264_1 $$aNew York :$$bApress,$$c[2021]
001439670 264_4 $$c©2021
001439670 300__ $$a1 online resource :$$billustrations
001439670 336__ $$atext$$btxt$$2rdacontent
001439670 337__ $$acomputer$$bc$$2rdamedia
001439670 338__ $$aonline resource$$bcr$$2rdacarrier
001439670 500__ $$aIncludes index.
001439670 5050_ $$aPart 1: Developing a Common Understanding -- 1. What is Developer Relations? -- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer -- 4. The Value of the Developer Economy -- Part 2: The Key Differentiators of Developer Relations -- 5. The Audience: Developers -- 6. Developers as Decision Makers -- 7. Developer First & Dev Plus -- 8. Business Models -- 9. Developer Products -- Part 3: Alignment on Goals -- 10. Corporate Alignment -- 11. Program Goals -- Part 4: Go to Market/Strategy Activation -- 12. Developer Segmentation -- 13. Developer Personas -- 14. Developer Messaging -- 15. The Developer Journey -- 16. Discover -- 17. Developer Experience -- 18. Evaluate -- 19. Learn -- 20. Build -- 21. Scale -- 22. Communities.-Part 5: Measure -- 23. Metrics -- Part 6: Growing Your Program -- 24. Team -- 25. Program Maturity -- 26. What Comes Next? -- Appendix.
001439670 506__ $$aAccess limited to authorized users.
001439670 520__ $$aIncreasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, youll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book youll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.
001439670 588__ $$aDescription based on print version record.
001439670 650_0 $$aComputer software$$xDevelopment$$xManagement.
001439670 655_0 $$aElectronic books.
001439670 7001_ $$aParton, James,$$eauthor.
001439670 77608 $$iPrint version:$$aLewko, Caroline.$$tDeveloper relations.$$dNew York : Apress, 2021$$z9781484271636$$w(OCoLC)1268134004
001439670 852__ $$bebk
001439670 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-4842-7164-3$$zOnline Access$$91397441.1
001439670 909CO $$ooai:library.usi.edu:1439670$$pGLOBAL_SET
001439670 980__ $$aBIB
001439670 980__ $$aEBOOK
001439670 982__ $$aEbook
001439670 983__ $$aOnline
001439670 994__ $$a92$$bISE