001439769 000__ 03642cam\a2200589\i\4500
001439769 001__ 1439769
001439769 003__ OCoLC
001439769 005__ 20230309004520.0
001439769 006__ m\\\\\o\\d\\\\\\\\
001439769 007__ cr\un\nnnunnun
001439769 008__ 210920s2021\\\\sz\a\\\\ob\\\\001\0\eng\d
001439769 020__ $$a9783030852450$$q(electronic bk.)
001439769 020__ $$a3030852458$$q(electronic bk.)
001439769 020__ $$z9783030852443
001439769 020__ $$z303085244X
001439769 0247_ $$a10.1007/978-3-030-85245-0$$2doi
001439769 035__ $$aSP(OCoLC)1268465068
001439769 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dOCLCO$$dUKMGB$$dUKAHL$$dN$T$$dOCLCQ$$dOCLCO$$dOCLCQ
001439769 049__ $$aISEA
001439769 050_4 $$aHF5415.1255$$b.H38 2021
001439769 08204 $$a658.8/27$$223
001439769 1001_ $$aHavard, Cody T.,$$d1981-$$eauthor.
001439769 24510 $$aRivalry and group behavior among consumers and brands :$$bcomparisons in and out of the sport context /$$cCody T. Havard.
001439769 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2021]
001439769 264_4 $$c©2021
001439769 300__ $$a1 online resource :$$billustrations
001439769 336__ $$atext$$btxt$$2rdacontent
001439769 337__ $$acomputer$$bc$$2rdamedia
001439769 338__ $$aonline resource$$bcr$$2rdacarrier
001439769 4901_ $$aPalgrave pivot
001439769 504__ $$aIncludes bibliographical references and index.
001439769 5050_ $$aChapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.
001439769 506__ $$aAccess limited to authorized users.
001439769 520__ $$aThis interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior. Cody T. Havard, Ph. D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph. D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
001439769 588__ $$aDescription based on print version record.
001439769 650_0 $$aBranding (Marketing)$$xSocial aspects.
001439769 650_0 $$aConsumer behavior$$xPsychological aspects.
001439769 650_0 $$aSports spectators$$xPsychology.
001439769 650_0 $$aGroup identity.
001439769 650_6 $$aStratégie de marque$$xAspect social.
001439769 650_6 $$aConsommateurs$$xComportement$$xAspect psychologique.
001439769 650_6 $$aSupporters$$xPsychologie.
001439769 650_6 $$aIdentité collective.
001439769 655_0 $$aElectronic books.
001439769 77608 $$iPrint version:$$aHavard, Cody T., 1981-$$tRivalry and group behavior among consumers and brands.$$dBasingstoke : Palgrave Macmillan, 2021$$z9783030852443$$w(OCoLC)1264401075
001439769 830_0 $$aPalgrave pivot.
001439769 852__ $$bebk
001439769 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-85245-0$$zOnline Access$$91397441.1
001439769 909CO $$ooai:library.usi.edu:1439769$$pGLOBAL_SET
001439769 980__ $$aBIB
001439769 980__ $$aEBOOK
001439769 982__ $$aEbook
001439769 983__ $$aOnline
001439769 994__ $$a92$$bISE