TY  - GEN
N2  - These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
DO  - 10.1007/978-3-030-81321-5
DO  - doi
AB  - These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
T1  - Fashion communication :proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
AU  - Sádaba, Teresa,
AU  - Kalbaska, Nadzeya,
AU  - Cominelli, Francesca,
AU  - Cantoni, Lorenzo,
AU  - Puig, Marta Torregrosa,
CN  - HD9940.A2
N1  - International conference proceedings.
ID  - 1439851
KW  - Clothing trade
KW  - Communication
KW  - Clothing trade
SN  - 9783030813215
SN  - 3030813215
TI  - Fashion communication :proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-81321-5
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-81321-5
ER  -