TY  - GEN
AB  - These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
AU  - Sádaba, Teresa,
AU  - Kalbaska, Nadzeya,
AU  - Cominelli, Francesca,
AU  - Cantoni, Lorenzo,
AU  - Puig, Marta Torregrosa,
CN  - HD9940.A2
DO  - 10.1007/978-3-030-81321-5
DO  - doi
ID  - 1439851
KW  - Clothing trade
KW  - Communication
KW  - Clothing trade
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-81321-5
N1  - International conference proceedings.
N2  - These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
SN  - 9783030813215
SN  - 3030813215
T1  - Fashion communication :proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
TI  - Fashion communication :proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-81321-5
ER  -