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001439851 001__ 1439851
001439851 003__ OCoLC
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001439851 019__ $$a1272993340
001439851 020__ $$a9783030813215$$q(electronic bk.)
001439851 020__ $$a3030813215$$q(electronic bk.)
001439851 020__ $$z9783030813208
001439851 020__ $$z3030813207
001439851 0247_ $$a10.1007/978-3-030-81321-5$$2doi
001439851 035__ $$aSP(OCoLC)1268984613
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001439851 049__ $$aISEA
001439851 050_4 $$aHD9940.A2$$bF33 2021
001439851 08204 $$a687.068/8$$223
001439851 1112_ $$aFACTUM (Conference)$$n(2nd :$$d2021 :$$cPamplona, Spain)
001439851 24510 $$aFashion communication :$$bproceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /$$cTeresa Sádaba, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, Marta Torregrosa Puig, editors.
001439851 24630 $$aFACTUM 21
001439851 264_1 $$aCham :$$bSpringer,$$c[2021]
001439851 264_4 $$c©2021
001439851 300__ $$a1 online resource :$$billustrations (chiefly color)
001439851 336__ $$atext$$btxt$$2rdacontent
001439851 337__ $$acomputer$$bc$$2rdamedia
001439851 338__ $$aonline resource$$bcr$$2rdacarrier
001439851 500__ $$aInternational conference proceedings.
001439851 5050_ $$aPart I: Digitalization in Fashion -- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation -- Digital Fashion Competences: A Longitudinal Study -- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions -- Symbolic "Entrance" Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0A Case Study of Social Media Platform Store -- Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry -- Mediatization: Understanding the Rise of Fashion Exhibitions -- Part II: Fashion Communication Strategies -- Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital -- Virgil Ablohs Contemporary Discourse: An Academic Approach to His Communication Strategies -- Advertising Format Evolution in Fashion Brands Communication: Contagious Case Study 20102020 -- Millennials and Fashion: Branding and Positioning through Digital Interactions -- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture -- Harpers Bazaar en Espanol (1967): The Failed Attempt to Start a Spanish Edition of Harpers Bazaar in the 1960s -- Part III: Communicating Sustainability -- Adolfo Dominguez: The Role of Sustainability on the Social Media Engagement in 2020 -- Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology -- Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19 -- Dressed in Words: Crafting Slow and Fast Fashion Hashtags -- 100 Years of Fashion Activism: From the Womens Suffrage Movement to the US 2020 Elections -- Rallying Hashtags as a Tool for Societal Change in Fashion -- Intercultural Crisis Communication on Social Media: A Case from Fashion -- Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time -- Part IV: Fashion Storytelling -- Grunigs Two-Way Model in the Fashion Films of Chanel N 5: The Film and the One that I Want -- The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era -- Luxury Fashion Storytelling: Branding Performance on Instagram -- Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides.
001439851 506__ $$aAccess limited to authorized users.
001439851 520__ $$aThese conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
001439851 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed October 5, 2021).
001439851 650_0 $$aClothing trade$$xManagement$$vCongresses.
001439851 650_0 $$aCommunication$$vCongresses.
001439851 650_0 $$aClothing trade$$xSocial aspects$$vCongresses.
001439851 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001439851 655_7 $$aConference papers and proceedings.$$2lcgft
001439851 655_7 $$aActes de congrès.$$2rvmgf
001439851 655_0 $$aElectronic books.
001439851 7001_ $$aSádaba, Teresa,$$eeditor.
001439851 7001_ $$aKalbaska, Nadzeya,$$eeditor.
001439851 7001_ $$aCominelli, Francesca,$$eeditor.
001439851 7001_ $$aCantoni, Lorenzo,$$eeditor.
001439851 7001_ $$aPuig, Marta Torregrosa,$$eeditor.
001439851 77608 $$iPrint version:$$aFACTUM (Conference) (2nd : 2021 : Pamplona, Spain).$$tFashion communication.$$dCham : Springer, [2021]$$z3030813207$$z9783030813208$$w(OCoLC)1257403244
001439851 852__ $$bebk
001439851 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-81321-5$$zOnline Access$$91397441.1
001439851 909CO $$ooai:library.usi.edu:1439851$$pGLOBAL_SET
001439851 980__ $$aBIB
001439851 980__ $$aEBOOK
001439851 982__ $$aEbook
001439851 983__ $$aOnline
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