001439872 000__ 03205cam\a2200541\i\4500
001439872 001__ 1439872
001439872 003__ OCoLC
001439872 005__ 20230309004527.0
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001439872 007__ cr\un\nnnunnun
001439872 008__ 210924s2021\\\\si\a\\\\o\\\\\000\0\eng\d
001439872 020__ $$a9789811653445$$q(electronic bk.)
001439872 020__ $$a9811653445$$q(electronic bk.)
001439872 020__ $$z9789811653438
001439872 020__ $$z9811653437
001439872 0247_ $$a10.1007/978-981-16-5344-5$$2doi
001439872 035__ $$aSP(OCoLC)1269054902
001439872 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dUKMGB$$dOCLCO$$dGW5XE$$dOCLCO$$dOCLCF$$dUKAHL$$dOCLCO$$dOCLCQ
001439872 043__ $$aa-cc---
001439872 049__ $$aISEA
001439872 050_4 $$aHF5548.325.C6$$bS5 2021
001439872 08204 $$a658.8/720951$$223
001439872 1001_ $$aSi, Ruo,$$eauthor.
001439872 24510 $$aChina livestreaming e-commerce industry insights /$$cRuo Si.
001439872 264_1 $$aSingapore :$$bPalgrave Macmillan,$$c[2021]
001439872 264_4 $$c©2021
001439872 300__ $$a1 online resource :$$billustrations (chiefly color)
001439872 336__ $$atext$$btxt$$2rdacontent
001439872 337__ $$acomputer$$bc$$2rdamedia
001439872 338__ $$aonline resource$$bcr$$2rdacarrier
001439872 4901_ $$aPalgrave pivot
001439872 5050_ $$aThe Evolvement of Livestreaming E-Commerce -- Market Overview for Livestreaming E-Commerce -- Methodology of Influencer Marketing in Livestreaming E-Commerce -- Livestreaming E-Commerce Platforms in China: Types and Strategies -- Risks and Future of Livestreaming E-Commerce in China.
001439872 506__ $$aAccess limited to authorized users.
001439872 520__ $$aThis book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform.
001439872 588__ $$aDescription based on print version record.
001439872 650_0 $$aElectronic commerce$$zChina.
001439872 650_0 $$aStreaming video$$xEconomic aspects$$zChina.
001439872 650_6 $$aCommerce électronique$$zChine.
001439872 650_6 $$aVidéo en continu$$xAspect économique$$zChine.
001439872 655_0 $$aElectronic books.
001439872 77608 $$iPrint version:$$aSi, Ruo.$$tChina livestreaming e-commerce industry insights.$$dSingapore : Palgrave Macmillan, [2021]$$z9811653437$$z9789811653438$$w(OCoLC)1260293320
001439872 830_0 $$aPalgrave pivot.
001439872 852__ $$bebk
001439872 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-16-5344-5$$zOnline Access$$91397441.1
001439872 909CO $$ooai:library.usi.edu:1439872$$pGLOBAL_SET
001439872 980__ $$aBIB
001439872 980__ $$aEBOOK
001439872 982__ $$aEbook
001439872 983__ $$aOnline
001439872 994__ $$a92$$bISE