China livestreaming e-commerce industry insights / Ruo Si.
2021
HF5548.325.C6 S5 2021
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Details
Title
China livestreaming e-commerce industry insights / Ruo Si.
Author
Si, Ruo, author.
ISBN
9789811653445 (electronic bk.)
9811653445 (electronic bk.)
9789811653438
9811653437
9811653445 (electronic bk.)
9789811653438
9811653437
Published
Singapore : Palgrave Macmillan, [2021]
Copyright
©2021
Language
English
Description
1 online resource : illustrations (chiefly color)
Other Standard Identifiers
10.1007/978-981-16-5344-5 doi
Call Number
HF5548.325.C6 S5 2021
Dewey Decimal Classification
658.8/720951
Summary
This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform.
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Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Palgrave pivot.
Available in Other Form
China livestreaming e-commerce industry insights.
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Online Access
Record Appears in
Online Resources > Ebooks
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Table of Contents
The Evolvement of Livestreaming E-Commerce
Market Overview for Livestreaming E-Commerce
Methodology of Influencer Marketing in Livestreaming E-Commerce
Livestreaming E-Commerce Platforms in China: Types and Strategies
Risks and Future of Livestreaming E-Commerce in China.
Market Overview for Livestreaming E-Commerce
Methodology of Influencer Marketing in Livestreaming E-Commerce
Livestreaming E-Commerce Platforms in China: Types and Strategies
Risks and Future of Livestreaming E-Commerce in China.