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001440009 001__ 1440009
001440009 003__ OCoLC
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001440009 019__ $$a1272855819$$a1272956748$$a1272992001$$a1273979444
001440009 020__ $$a9783030730079$$q(electronic bk.)
001440009 020__ $$a3030730077$$q(electronic bk.)
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001440009 020__ $$z9783030730062
001440009 0247_ $$a10.1007/978-3-030-73007-9$$2doi
001440009 035__ $$aSP(OCoLC)1269617021
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001440009 043__ $$ad------
001440009 049__ $$aISEA
001440009 050_4 $$aHF5413
001440009 08204 $$a658.802$$223
001440009 24500 $$aGreen marketing and management in emerging markets :$$bthe crucial role of people management in successful implementation /$$cRobert Ebo Hinson, Ogechi Adeola, Isaiah Adisa, editors.
001440009 260__ $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2021.
001440009 300__ $$a1 online resource
001440009 336__ $$atext$$btxt$$2rdacontent
001440009 336__ $$astill image$$bsti$$2rdacontent
001440009 337__ $$acomputer$$bc$$2rdamedia
001440009 338__ $$aonline resource$$bcr$$2rdacarrier
001440009 4901_ $$aPalgrave studies of marketing in emerging economies
001440009 5050_ $$aChapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E.N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E.N., University of Tasmania, Australia -- Chapter 3: Green Human Resources Management as an Innovation Mechanism, Yvonne Ayerki Lamptey, University of Ghana Business School -- Chapter 4: Treating and Managing People the Green Way, Professor Anna-Marie (A.M.F.) Pelser, North-West University, Faculty of Economic and Management Sciences, South Africa -- Chapter 5: Exploring the Interrelationships between Green People Management, Internal Communications and Employee Engagement, Kuuyelleh, E.N., Ayentimi, D.T. and Abadi, H.A., University of Tasmania -- Chapter 6: Green People Management Practices and Its Implementation in Green Marketing Firms in China, Dr. Helen Song-Turner Dr. Damian Morgan, Federation University Australia -- Chapter 7: Conclusion and Implications for Theoretical Development, Policy Formulation and Firm Managerial Decision Making, Hinson R, Adeola O, Adisa I -- University of Ghana Business School, Ghana, Lagos Business School, Nigeria; Olabisi Onabanjo University, Nigeria.
001440009 506__ $$aAccess limited to authorized users.
001440009 520__ $$aGreen Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards successful implementation, is an invaluable companion to todays marketers. Policymakers, business owners, managers, and HR practitioners, particularly in emerging markets, will benefit from the recommendations in this book. I recommend it to you all. Samuel O Idowu, PhD, Deputy CEO, Global Corporate Governance Institute, UK Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, effective people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed greenness in all their marketing activities. Robert Ebo Hinson is a Professor and Head of the Department of Marketing & Entrepreneurship at the University of Ghana Business School. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a Management Researcher and Consultant. He is affiliated with the Olabisi Onabanjo University, Nigeria.
001440009 588__ $$aDescription based on print version record.
001440009 650_0 $$aGreen marketing$$zDeveloping countries$$xManagement.
001440009 650_0 $$aBusiness enterprises$$xEnvironmental aspects$$zDeveloping countries.
001440009 650_0 $$aPersonnel management$$zDeveloping countries.
001440009 655_0 $$aElectronic books.
001440009 7001_ $$aHinson, Robert$$q(Robert Ebo)
001440009 7001_ $$aAdeola, Ogechi.
001440009 7001_ $$aAdisa, Isaiah.
001440009 77608 $$iPrint version:$$z3030730069$$z9783030730062$$w(OCoLC)1240771730
001440009 77608 $$iPrint version:$$tGreen marketing and management in emerging markets$$z9783030730062$$w(OCoLC)1255872391
001440009 830_0 $$aPalgrave studies of marketing in emerging economies.
001440009 852__ $$bebk
001440009 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-73007-9$$zOnline Access$$91397441.1
001440009 909CO $$ooai:library.usi.edu:1440009$$pGLOBAL_SET
001440009 980__ $$aBIB
001440009 980__ $$aEBOOK
001440009 982__ $$aEbook
001440009 983__ $$aOnline
001440009 994__ $$a92$$bISE