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Intro
Acknowledgements
Contents
Contributors
Tourism Innovation: A Spanish and Portuguese Perspective
1 Introduction
2 Theoretical Background
3 Country Contexts: Spain and Portugal
4 Overview of Chapters
5 Theoretical Implications
6 Managerial Implications
7 Conclusion
References
A Real or (Only) Aesthetic Narrative: An Approach to CSR Online Communications from Portuguese Hotels
1 Introduction
2 Theoretical Framework
2.1 Corporate Social Responsibility
2.2 Tourism
2.3 CSR Practices in Hotels
3 Methodology
4 Results and Findings

5 Conclusions
References
Cooperation Networks in Tourism and Hospitality: An Analysis Applied to Health and Wellness Tourism Product in Portugal
1 Introduction
2 Theoretical Contextualization
3 Methodology
4 Results
5 Conclusion
References
A Perspective of Competitiveness and Tourist Innovation in the Hotel Sector of Madeira Island
1 Introduction
2 Methodology
3 Theoretical Framework
3.1 Tourist Innovation
3.2 Main Factors in Choosing the Tourist Destination
3.3 Push and Pull Theory
3.4 Factors that Condition Demand in Madeira Island

4 Discussion of Results
4.1 Competitiveness Between Destinations
4.2 Tourist Destination Disclosure
4.3 Constraints in Tourist Investment
4.4 Strategy to Provide a Greater Level of Competitiveness
4.5 Strategy for 2027
4.6 Impact of Tourism on Economic Growth and Development
5 Conclusion
References
Innovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots
1 Introduction
1.1 Use of Geotagged Photos as a Proxy Tool to Map Coastal CES
2 Literature Review

2.1 Background of the Classification Categories of Maritime Cultural Landscape (Heritage)
2.2 Categories of Culture Ecosystems Services
2.3 Cognitive Landscape, Semiotic Processing Theories and the Role of Photography as Research Method
3 Materials and Methods
3.1 Case Study of La Guardia (Galicia, Spain)
4 Results and Discussion
5 Conclusions
5.1 Managerial Implications
References
Green-Sphere Circular Experiences and Well-Being Along the Road: Portugal from North to South
1 Introduction
2 Back to the Future: Do We Still Have Time to Come Back?

2.1 We Need Better Production and Spatial Systems: Light, Green and Inclusive
2.2 We Need Better Innovation: Innovation with Territorial Meaning
2.3 We Need Better Tourism: Share Governance `A-Turistic ́Models
3 National Road 2 as a Development and Political Space
4 Green-Sphere Territorial Experiences for Sustainable Tourism
4.1 Building Learning Communities and Glamping Knowledge
4.2 Forest Baths and Well-Being for Life
4.3 Digital Nomads: Work for Living Instead of Living to Work
5 Conclusions
References

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