Intro
Preface to the Second Edition
Preface to the First Edition
Contents
Part I Behavioral Decision Theory and the Idea of It
1 Decision-Making Phenomenon and Behavioral Decision Theory
1 What is Decision-Making?
2 Structure of Preference Relations and Decision-Making Problems
3 Decision-Making and Uncertainty
3.1 Decision-Making Under Certainty
3.2 Decision-Making Under Risk
3.3 Decision-Making Under Uncertainty
4 Approaches to Decision-Making Research and Behavioral Decision Theory
References
2 Preference and Preference Structure

1 Preference Relations
1.1 Set Theoretic Framework of Preference
1.2 Ordering and Comparative Judgment
1.3 Various Forms of Comparative Judgments
2 Axiomatic Approach to Preference Relations and Rational Choice
3 Acyclic Preference and Best Option
4 Criteria of Rationality and Weak Order
4.1 Two Criteria of Rationality
4.2 Rational Choice and Weak Order
5 Axiomatic Measurement Theory and Preference Structure
5.1 What is Measurement?
5.2 Uniqueness and Type of Measurement Scale
5.3 Set Theory and Measurement
References

Part II Preference Reversal Phenomenon and Description of the Phenomenon
3 Ordinal Utility and Preference Reversal Phenomenon
1 What is Utility?
2 Does a Weak Order Empirically Hold?
3 Preference Reversal Phenomenon
References
4 Causes of Preference Reversal Phenomenon
1 Summary of the Preference Reversal Phenomenon
2 Explanation Based on Regret Theory that Assumes Intransitivity
3 Explanation Based on a "Deviation from Procedural Invariance" that Does not Assume Intransitivity
References
5 Psychology of Preference Reversals and Prominence Hypothesis

1 Prominence Hypothesis and Preference Reversal Phenomenon
2 Contingent Weighting Model
3 Verification Experiments for Contingent Weighting Model
4 Interpretation of Interpret Procedural Invariance: The Scale Compatibility Principle
5 Preference Reversal and Revealed Preference
References
Part III Expected Utility Theory and Its Counterexamples
6 Expected Utility Theory and Psychology
1 The St. Petersburg Paradox and Expected Utility
1.1 St. Petersburg Paradox
1.2 Solution to the Paradox
1.3 Expected Utility and Risk Attitudes

2 Relevance Between Fechner's Psychophysics and Logarithmic Utility Function
3 Possible Psychophysical Laws and Utility Function
4 Study of the Measurement of Utility Based on the Expected Utility Theory
References
7 Axioms and Counterexamples Expected Utility Theory
1 Decision-Making Under Risk and Premises of Expected Utility Theory
1.1 Review of the Structure of Decision-Making Under Risk
1.2 Redefinition of Gambling
2 Axiomatic System of Expected Utility Theory
2.1 Linear Utility Model
2.2 Theorem of Expected Utility of Von Neumann and Morgenstern