@article{1440215,
      author = {Rienda, Laura, and Ruiz-Fernández, Lorena, and Drylie  Carey, Lindsey, and Garcia Medina, Irène,},
      url = {http://library.usi.edu/record/1440215},
      title = {Firms in the fashion industry : sustainability, luxury and  communication in an international context /},
      abstract = {"This contributed volume captures some of the most current  topics and trends in the fashion industry. It provides a  theoretical and empirical analysis of the behaviour of  firms in this fast-moving industry with a focus on their  resources, capabilities and routines around communication  and sustainability strategies in an international context.  It covers hot topics such as the role of social media,  sustainability, and luxury as well as brief mention on how  the Covid-19 pandemic will impact fashion brands. With  contributions from practitioners and academics, this book  provides an overview of the debates, analysis and best  practices, making it an invaluable resource for anyone  studying or researching the fashion industry, branding, or  luxury."--},
      doi = {https://doi.org/10.1007/978-3-030-76255-1},
      recid = {1440215},
      pages = {1 online resource (xix, 169 pages) :},
}