001440486 000__ 03742cam\a2200541\i\4500 001440486 001__ 1440486 001440486 003__ OCoLC 001440486 005__ 20230309004606.0 001440486 006__ m\\\\\o\\d\\\\\\\\ 001440486 007__ cr\un\nnnunnun 001440486 008__ 211026s2021\\\\gw\\\\\\ob\\\\001\0\eng\d 001440486 019__ $$a1280459396$$a1280600498$$a1287766883 001440486 020__ $$a9783658346263$$q(electronic bk.) 001440486 020__ $$a3658346264$$q(electronic bk.) 001440486 020__ $$z3658346256 001440486 020__ $$z9783658346256 001440486 0247_ $$a10.1007/978-3-658-34626-3$$2doi 001440486 035__ $$aSP(OCoLC)1280389516 001440486 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dYDX$$dGW5XE$$dN$T$$dEBLCP$$dDCT$$dOCLCF$$dOCLCO$$dOCLCQ$$dOCLCO$$dUKAHL$$dOCLCQ 001440486 049__ $$aISEA 001440486 050_4 $$aHD30.3$$b.G37 2021 001440486 08204 $$a306.44$$223 001440486 1001_ $$aGärtner, Ulrich,$$eauthor. 001440486 24510 $$aCorporate communications in restructuring phases :$$bsuccessfully shaping change with strategic communication /$$cUlrich Gartner. 001440486 264_1 $$aWiesbaden :$$bSpringer,$$c2021. 001440486 300__ $$a1 online resource 001440486 336__ $$atext$$btxt$$2rdacontent 001440486 337__ $$acomputer$$bc$$2rdamedia 001440486 338__ $$aonline resource$$bcr$$2rdacarrier 001440486 347__ $$atext file 001440486 347__ $$bPDF 001440486 504__ $$aIncludes bibliographical references and index. 001440486 5050_ $$aSignificance of communication in restructuring -- Communication as a strategic management task -- Identify and understand external and internal reference groups -- Describe communication goals and strategies -- Create management structures, build infrastructure -- Develop communication content and instruments -- Actively control internal and external communication. 001440486 506__ $$aAccess limited to authorized users. 001440486 520__ $$aThis book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting, downsizing or the closing of entire sites are not only operational challenges, but also require intelligent communication. Otherwise, long-term effects such as a damaged reputation can outweigh any short-term savings achieved. This book is a machine translation of the original German 1st edition Unternehmenskommunikation in Restrukturierungsphasen by Ulrich Gartner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2020. The translation was done via DeepL.com. Subsequent human revision was focused on content, so that the language style may differ from that of a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content " The importance of communication in restructuring " Communication as a strategic management task " Identifying and understanding external and internal stakeholders " Describing communication goals and strategy " Creating management structures, build infrastructure " Developing communication content and tools Ulrich Gartner has been providing communication support to change processes, restructuring programs and site closures for almost 30 years. He is owner and MD of Gartner Communications - Strategic Communications Consultancy 001440486 588__ $$aOnline resource; title from PDF title page (viewed October 31, 2021). 001440486 650_0 $$aCommunication in organizations. 001440486 650_0 $$aOrganizational behavior. 001440486 650_6 $$aCommunication dans les organisations. 001440486 650_6 $$aComportement organisationnel. 001440486 655_0 $$aElectronic books. 001440486 77608 $$iPrint version:$$z3658346256$$z9783658346256$$w(OCoLC)1253474397 001440486 852__ $$bebk 001440486 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-34626-3$$zOnline Access$$91397441.1 001440486 909CO $$ooai:library.usi.edu:1440486$$pGLOBAL_SET 001440486 980__ $$aBIB 001440486 980__ $$aEBOOK 001440486 982__ $$aEbook 001440486 983__ $$aOnline 001440486 994__ $$a92$$bISE