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Corporate communications in restructuring phases : successfully shaping change with strategic communication / Ulrich Gartner.

Gärtner, Ulrich, author.
2021
HD30.3 .G37 2021
Available Online
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Title
Corporate communications in restructuring phases : successfully shaping change with strategic communication / Ulrich Gartner.
Author
Gärtner, Ulrich, author.
ISBN
9783658346263 (electronic bk.)
3658346264 (electronic bk.)
3658346256
9783658346256
DOI
https://doi.org/10.1007/978-3-658-34626-3
Published
Wiesbaden : Springer, 2021.
Language
English
Description
1 online resource
Item Number
10.1007/978-3-658-34626-3 doi
Call Number
HD30.3 .G37 2021
Dewey Decimal Classification
306.44
Summary
This book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting, downsizing or the closing of entire sites are not only operational challenges, but also require intelligent communication. Otherwise, long-term effects such as a damaged reputation can outweigh any short-term savings achieved. This book is a machine translation of the original German 1st edition Unternehmenskommunikation in Restrukturierungsphasen by Ulrich Gartner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2020. The translation was done via DeepL.com. Subsequent human revision was focused on content, so that the language style may differ from that of a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content " The importance of communication in restructuring " Communication as a strategic management task " Identifying and understanding external and internal stakeholders " Describing communication goals and strategy " Creating management structures, build infrastructure " Developing communication content and tools Ulrich Gartner has been providing communication support to change processes, restructuring programs and site closures for almost 30 years. He is owner and MD of Gartner Communications - Strategic Communications Consultancy
Bibliography, etc. Note
Includes bibliographical references and index.
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Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Online resource; title from PDF title page (viewed October 31, 2021).
Available in Other Form
Print version: 9783658346256
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Significance of communication in restructuring
Communication as a strategic management task
Identify and understand external and internal reference groups
Describe communication goals and strategies
Create management structures, build infrastructure
Develop communication content and instruments
Actively control internal and external communication.

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