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001440612 001__ 1440612
001440612 003__ OCoLC
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001440612 019__ $$a1281242369$$a1281580516$$a1281982159$$a1282300862
001440612 020__ $$a9783030773335$$q(electronic bk.)
001440612 020__ $$a3030773337$$q(electronic bk.)
001440612 020__ $$z3030773329
001440612 020__ $$z9783030773328
001440612 0247_ $$a10.1007/978-3-030-77333-5$$2doi
001440612 035__ $$aSP(OCoLC)1281136905
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001440612 043__ $$au-nz---
001440612 049__ $$aISEA
001440612 050_4 $$aJQ5892
001440612 08204 $$a324.9930412$$223
001440612 24500 $$aPolitical marketing and management in the 2020 New Zealand general election /$$cEdward Elder, Jennifer Lees-Marshment, editors.
001440612 260__ $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2021.
001440612 300__ $$a1 online resource
001440612 336__ $$atext$$btxt$$2rdacontent
001440612 337__ $$acomputer$$bc$$2rdamedia
001440612 338__ $$aonline resource$$bcr$$2rdacarrier
001440612 4901_ $$aPalgrave studies in political marketing and management
001440612 500__ $$aIncludes index.
001440612 5050_ $$aChapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020 -- Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership -- Chapter 3. Labour and Nationals Market-Orientation in 2020 -- Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic -- Chapter 5. Delivering in Government -- Chapter 6. Targeting Party Policies and Target Demographics -- Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media -- Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives -- Chapter 9. Conclusion.
001440612 506__ $$aAccess limited to authorized users.
001440612 520__ $$aThis book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealands general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand. Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.
001440612 588__ $$aDescription based on print version record.
001440612 650_0 $$aPolitical campaigns$$zNew Zealand.
001440612 650_0 $$aElections$$zNew Zealand.
001440612 650_0 $$aPublic relations and politics$$zNew Zealand.
001440612 650_0 $$aCampaign management$$zNew Zealand.
001440612 650_0 $$aCommunication in politics$$zNew Zealand.
001440612 650_0 $$aGovernment publicity$$zNew Zealand.
001440612 650_6 $$aÉlections$$zNouvelle-Zélande.
001440612 650_6 $$aRelations publiques et politique$$zNouvelle-Zélande.
001440612 650_6 $$aCampagnes électorales$$xGestion$$zNouvelle-Zélande.
001440612 650_6 $$aCommunication politique$$zNouvelle-Zélande.
001440612 650_6 $$aInformation d'État$$zNouvelle-Zélande.
001440612 655_0 $$aElectronic books.
001440612 7001_ $$aElder, Edward,$$eeditor.
001440612 7001_ $$aLees-Marshment, Jennifer,$$eeditor.
001440612 77608 $$iPrint version:$$z3030773329$$z9783030773328$$w(OCoLC)1249511732
001440612 830_0 $$aPalgrave studies in political marketing and management.
001440612 852__ $$bebk
001440612 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-77333-5$$zOnline Access$$91397441.1
001440612 909CO $$ooai:library.usi.edu:1440612$$pGLOBAL_SET
001440612 980__ $$aBIB
001440612 980__ $$aEBOOK
001440612 982__ $$aEbook
001440612 983__ $$aOnline
001440612 994__ $$a92$$bISE