001440641 000__ 06837cam\a2200541\i\4500
001440641 001__ 1440641
001440641 003__ OCoLC
001440641 005__ 20230309004653.0
001440641 006__ m\\\\\o\\d\\\\\\\\
001440641 007__ cr\un\nnnunnun
001440641 008__ 211031s2021\\\\sz\a\\\\o\\\\\001\0\eng\d
001440641 019__ $$a1281652887
001440641 020__ $$a9783030813291$$q(electronic bk.)
001440641 020__ $$a3030813290$$q(electronic bk.)
001440641 020__ $$z9783030813284
001440641 020__ $$z3030813282
001440641 0247_ $$a10.1007/978-3-030-81329-1$$2doi
001440641 035__ $$aSP(OCoLC)1281584105
001440641 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dUKMGB$$dN$T$$dOCLCO$$dOCLCQ$$dOCLCO$$dUKAHL$$dOCLCQ
001440641 043__ $$ad------
001440641 049__ $$aISEA
001440641 050_4 $$aHF5415.123$$b.M37 2021
001440641 08204 $$a658.8/02$$223
001440641 24500 $$aMarketing communications in emerging economies.$$nVolume I,$$pFoundational and contemporary issues /$$cedited by Thomas Anning-Dorson and five others.
001440641 24630 $$aFoundational and contemporary issues
001440641 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2021]
001440641 264_4 $$c©2021
001440641 300__ $$a1 online resource :$$billustrations (chiefly color)
001440641 336__ $$atext$$btxt$$2rdacontent
001440641 337__ $$acomputer$$bc$$2rdamedia
001440641 338__ $$aonline resource$$bcr$$2rdacarrier
001440641 4901_ $$aPalgrave studies of marketing in emerging economies,$$x2730-5562
001440641 500__ $$aIncludes index.
001440641 5050_ $$aChapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets -- Chapter 5 Analysing the influence of public relations in the integrated marketing communication process -- Chapter 6 The Antecedents and Consequences of Brand Hate: A Review Of Current Literature -- Chapter 7 Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies - Isaac Coffie & Robert Hinson -- Chapter 8 Visual Pollution through Excessive Outdoor Advertisements -- Chapter 9 Radio Advertising and Bank Customers⁰́₉ Purchase Intention: Evidence from an Emerging Economy -- Chapter 10 Technology and the Changing Communications Environment -- Chapter 11 Conclusion and Way Forward for Marketing Communications in Emerging Economies. .
001440641 506__ $$aAccess limited to authorized users.
001440641 520__ $$aThe first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets. Thomas Anning-Dorson (PhD) works with the Wits Business School, University of the Witwatersrand, Johannesburg, South Africa. He also serves as a Researcher with The Fairwork Foundation, Oxford Internet Institute, University of Oxford, and a fellow at McGill University, Canada, on the QES Program.. Robert Ebo Hinson (PhD) is a Professor and Head of Department of Marketing and Entrepreneurship at the University of Ghana Business School. He is also the Acting Director of Institutional Advancement at the same institution, Research Associate at the University of the Free State Business School, and an Extraordinary Professor at the North West University School of Business and Governance in South Africa. Robert has authored/edited several books and has over a hundred scientific publications to his credit. Henry Boateng holds a PhD in Knowledge Management from the University of Technology, Sydney, Australia and serves as the Director of Institutional Research at the D'Youville College, New York. Henry has published several articles in reputable journals such as the International Journal of Contemporary Hospitality Management, Computers in Human Behaviour, International Journal of Public Administration and Journal of Research in Interactive Marketing. Albert Anani-Bossman (PhD) is a Lecturer at the faculty of Public relations, Advertising and Marketing at the Ghana Institute of Journalism. He is also a communication specialist with over 15 years⁰́₉ experience in the field of communication. Dr. Anani-Bossman is a young academician who has published a number of articles in reputable journals. Meenakshi Gujral (PhD) is the Director, PyroQ Technovision (Metamorphose Learning through Innovation) and a visiting faculty at Amedkar University, Amity University. Over 15 years of experience in research and academics, in both national and international Universities - Delhi University, Amity University, University of Witwatersrand, Regenesys, etc & also with agencies like the World Bank, Ministry of Health & family Welfare, Govt. of India, NCERT (National Council of Educational & Research Training), to name few.. Ayca Can Kirgiz (PhD) is an Associate Professor in different universities, including Istanbul Kent University, teaching Marketing, Brand Management, Sales Management and Integrated Marketing Communications. She has been working academically since 2005, and also serving the industry since 2012.. She is the author of ⁰́₋Green Marketing: A Case Study of the Sub-Industry in Turkey (Palgrave Macmillan).
001440641 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed November 3, 2021).
001440641 650_0 $$aCommunication in marketing$$zDeveloping countries.
001440641 655_0 $$aElectronic books.
001440641 7001_ $$aAnning-Dorson, Thomas,$$eeditor.
001440641 77608 $$iPrint version:$$tMarketing communications in emerging economies. Volume I, Foundational and contemporary issues.$$dBasingstoke : Palgrave Macmillan, 2021$$z9783030813284$$w(OCoLC)1264401034
001440641 830_0 $$aPalgrave studies of marketing in emerging economies.$$x2730-5562
001440641 852__ $$bebk
001440641 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-81329-1$$zOnline Access$$91397441.1
001440641 909CO $$ooai:library.usi.edu:1440641$$pGLOBAL_SET
001440641 980__ $$aBIB
001440641 980__ $$aEBOOK
001440641 982__ $$aEbook
001440641 983__ $$aOnline
001440641 994__ $$a92$$bISE