@article{1440681,
      recid = {1440681},
      author = {Moser, Martin A.,},
      title = {Impacts of customer relationship management on development  of corporations /},
      pages = {1 online resource :},
      abstract = {The overall goal of this book is the identification of  design features and prerequisites for a CRM-system, which  contribute to an increase in sales and the overall  development of corporations in the packaging industry.  Particular attention is paid to the identification of  requirements of a CRM-system that contribute to an increase  in the acceptance of the users. About the author: Martin A.  Moser studied Industrial Engineering and Sales Management  at the University of Applied Sciences Wiener Neustadt and  the Thompson Rivers University in Canada after completing  his training at the HTL Mödling (Electronics and  Telecommunication Engineering). In addition to his  professional activities in Technical Key Account Management  and Corporate Development in the packaging industry, he  accomplished academic training in Financial Management at  Middlesex University London and a PhD-Programme in  International Economic Relations and Management at the  University of Sopron.},
      url = {http://library.usi.edu/record/1440681},
      doi = {https://doi.org/10.1007/978-3-658-35835-8},
}