001440681 000__ 03072cam\a2200517\i\4500 001440681 001__ 1440681 001440681 003__ OCoLC 001440681 005__ 20230309004655.0 001440681 006__ m\\\\\o\\d\\\\\\\\ 001440681 007__ cr\un\nnnunnun 001440681 008__ 211102s2021\\\\gw\a\\\\ob\\\\000\0\eng\d 001440681 019__ $$a1282004335$$a1283854586 001440681 020__ $$a9783658358358$$q(electronic bk.) 001440681 020__ $$a3658358351$$q(electronic bk.) 001440681 020__ $$z9783658358341 001440681 020__ $$z3658358343 001440681 0247_ $$a10.1007/978-3-658-35835-8$$2doi 001440681 035__ $$aSP(OCoLC)1281767862 001440681 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dNOC$$dOCLCF$$dOCLCO$$dOCLCQ$$dCOM$$dUKAHL$$dOCLCQ 001440681 049__ $$aISEA 001440681 050_4 $$aHF5415.5$$b.M67 2021 001440681 08204 $$a658.8/12$$223 001440681 1001_ $$aMoser, Martin A.,$$eauthor. 001440681 24510 $$aImpacts of customer relationship management on development of corporations /$$cMartin A. Moser. 001440681 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c[2021] 001440681 264_4 $$c©2021 001440681 300__ $$a1 online resource :$$billustrations 001440681 336__ $$atext$$btxt$$2rdacontent 001440681 337__ $$acomputer$$bc$$2rdamedia 001440681 338__ $$aonline resource$$bcr$$2rdacarrier 001440681 4901_ $$aGabler theses,$$x2731-3239 001440681 504__ $$aIncludes bibliographical references. 001440681 5050_ $$aIntroduction -- Literature Review -- Methodology -- Empirical Studies -- Interpretation And Discussion Of Results -- Summary And Conclusion -- Bibliography. 001440681 506__ $$aAccess limited to authorized users. 001440681 520__ $$aThe overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users. About the author: Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron. 001440681 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed November 16, 2021). 001440681 650_0 $$aCustomer relations$$xManagement. 001440681 655_0 $$aElectronic books. 001440681 77608 $$iPrint version:$$aMoser, Martin A.$$tImpacts of customer relationship management on development of corporations.$$dWiesbaden : Springer Gabler, [2021]$$z3658358343$$z9783658358341$$w(OCoLC)1269098090 001440681 830_0 $$aGabler theses.$$x2731-3239 001440681 852__ $$bebk 001440681 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-35835-8$$zOnline Access$$91397441.1 001440681 909CO $$ooai:library.usi.edu:1440681$$pGLOBAL_SET 001440681 980__ $$aBIB 001440681 980__ $$aEBOOK 001440681 982__ $$aEbook 001440681 983__ $$aOnline 001440681 994__ $$a92$$bISE