@article{1440752,
      recid = {1440752},
      author = {Sallis, James E., and Gripsrud, Geir, and Olsson, Ulf  Henning, and Silkoset, Ragnhild,},
      title = {Research methods and data analysis for business decisions  : a primer using SPSS /},
      pages = {1 online resource :},
      abstract = {This introductory textbook presents research methods and  data analysis tools in non-technical language. It explains  the research process and the basics of qualitative and  quantitative data analysis, including procedures and  methods, analysis, interpretation, and applications using  hands-on data examples in QDA Miner Lite and IBM SPSS  Statistics software. The book is divided into four parts  that address study and research design; data collection,  qualitative methods and surveys; statistical methods,  including hypothesis testing, regression, cluster and  factor analysis; and reporting. The intended audience is  business and social science students learning scientific  research methods, however, given its business context, the  book will be equally useful for decision-makers in  businesses and organizations.},
      url = {http://library.usi.edu/record/1440752},
      doi = {https://doi.org/10.1007/978-3-030-84421-9},
}