TY  - GEN
AB  - This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
AU  - Sallis, James E.,
AU  - Gripsrud, Geir,
AU  - Olsson, Ulf Henning,
AU  - Silkoset, Ragnhild,
CN  - HD30.4
DO  - 10.1007/978-3-030-84421-9
DO  - doi
ID  - 1440752
KW  - Business
KW  - Business
KW  - Affaires
KW  - Gestion
LA  - eng
LA  - Translated from Norwegian.
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-84421-9
N2  - This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
SN  - 9783030844219
SN  - 3030844218
T1  - Research methods and data analysis for business decisions :a primer using SPSS /
TI  - Research methods and data analysis for business decisions :a primer using SPSS /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-84421-9
ER  -