The business of marketing, entrepreneurship, and architecture of communal societies in the 1960s and 1970s / Rahima Schwenkbeck.
2021
HX653 .S38 2021
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Title
The business of marketing, entrepreneurship, and architecture of communal societies in the 1960s and 1970s / Rahima Schwenkbeck.
Author
ISBN
9783030883546 (electronic bk.)
303088354X (electronic bk.)
9783030883539
3030883531
303088354X (electronic bk.)
9783030883539
3030883531
Published
Cham : Palgrave Macmillan, [2021]
Copyright
©2021
Language
English
Description
1 online resource
Item Number
10.1007/978-3-030-88354-6 doi
Call Number
HX653 .S38 2021
Dewey Decimal Classification
307.770973
Summary
This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970sSoul City, Stelle and Twin Oakswith an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was headingoften underpinned by concerns over racism, sexism, the environment, and capitalismand decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism. Rahima Schwenkbeck is a historian of American Business. Her work on topics such as utopias, video games, advertising, and environmental issues has been featured in several edited collections. She received her doctorate in American Studies from The George Washington University (USA).
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Includes index.
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Table of Contents
1. Introduction
2. Founding Ideologies of Soul City, Stelle and Twin Oaks
3. Pioneers in the Middle of Nowhere: Land and Space
4. No Hippies, Please: Members and Membership Policies
5. Commune, Inc.: The Perils and Benefits of Entrepreneurship
6. Some Hands on Deck: Labor Politics and Practices
7. Selling the Dream: Advertising Community and Business
8. Everything Has its Price: Financing a Community
9. The Invisible Hand, or Crushing Fist, of the State
10. Conclusion: Meandering Towards Utopia.
2. Founding Ideologies of Soul City, Stelle and Twin Oaks
3. Pioneers in the Middle of Nowhere: Land and Space
4. No Hippies, Please: Members and Membership Policies
5. Commune, Inc.: The Perils and Benefits of Entrepreneurship
6. Some Hands on Deck: Labor Politics and Practices
7. Selling the Dream: Advertising Community and Business
8. Everything Has its Price: Financing a Community
9. The Invisible Hand, or Crushing Fist, of the State
10. Conclusion: Meandering Towards Utopia.