@article{1440950,
      recid = {1440950},
      author = {Schwenkbeck, Rahima,},
      title = {The business of marketing, entrepreneurship, and  architecture of communal societies in the 1960s and 1970s  /},
      pages = {1 online resource},
      note = {Includes index.},
      abstract = {This book provides an in-depth history of three US-based  communal societies that operated in the late 1960s and  1970sSoul City, Stelle and Twin Oakswith an emphasis on  their financing, marketing, and entrepreneurship processes.  These communities reflect the diversity of people who were  dissatisfied with the direction in which American society  was headingoften underpinned by concerns over racism,  sexism, the environment, and capitalismand decided to take  the radical step of joining a communal society. A moral  economy approach offers a lens on how these communities  were prevented from fully realizing their visions due to  the confines of capitalism, as embedded in banking  practices, zoning laws, and systemic racism. Rahima  Schwenkbeck is a historian of American Business. Her work  on topics such as utopias, video games, advertising, and  environmental issues has been featured in several edited  collections. She received her doctorate in American Studies  from The George Washington University (USA).},
      url = {http://library.usi.edu/record/1440950},
      doi = {https://doi.org/10.1007/978-3-030-88354-6},
}