001440950 000__ 03672cam\a2200541\i\4500 001440950 001__ 1440950 001440950 003__ OCoLC 001440950 005__ 20230309004711.0 001440950 006__ m\\\\\o\\d\\\\\\\\ 001440950 007__ cr\un\nnnunnun 001440950 008__ 211117s2021\\\\sz\\\\\\o\\\\\001\0\eng\d 001440950 019__ $$a1285552124$$a1285559710$$a1285779093 001440950 020__ $$a9783030883546$$q(electronic bk.) 001440950 020__ $$a303088354X$$q(electronic bk.) 001440950 020__ $$z9783030883539 001440950 020__ $$z3030883531 001440950 0247_ $$a10.1007/978-3-030-88354-6$$2doi 001440950 035__ $$aSP(OCoLC)1285491491 001440950 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dN$T$$dOCLCO$$dOCLCQ$$dUKAHL$$dOCLCQ 001440950 043__ $$an-us--- 001440950 049__ $$aISEA 001440950 050_4 $$aHX653$$b.S38 2021 001440950 08204 $$a307.770973$$223 001440950 1001_ $$aSchwenkbeck, Rahima,$$eauthor. 001440950 24514 $$aThe business of marketing, entrepreneurship, and architecture of communal societies in the 1960s and 1970s /$$cRahima Schwenkbeck. 001440950 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2021] 001440950 264_4 $$c©2021 001440950 300__ $$a1 online resource 001440950 336__ $$atext$$btxt$$2rdacontent 001440950 337__ $$acomputer$$bc$$2rdamedia 001440950 338__ $$aonline resource$$bcr$$2rdacarrier 001440950 500__ $$aIncludes index. 001440950 5050_ $$a1. Introduction -- 2. Founding Ideologies of Soul City, Stelle and Twin Oaks -- 3. Pioneers in the Middle of Nowhere: Land and Space -- 4. No Hippies, Please: Members and Membership Policies -- 5. Commune, Inc.: The Perils and Benefits of Entrepreneurship -- 6. Some Hands on Deck: Labor Politics and Practices -- 7. Selling the Dream: Advertising Community and Business -- 8. Everything Has its Price: Financing a Community -- 9. The Invisible Hand, or Crushing Fist, of the State -- 10. Conclusion: Meandering Towards Utopia. 001440950 506__ $$aAccess limited to authorized users. 001440950 520__ $$aThis book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970sSoul City, Stelle and Twin Oakswith an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was headingoften underpinned by concerns over racism, sexism, the environment, and capitalismand decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism. Rahima Schwenkbeck is a historian of American Business. Her work on topics such as utopias, video games, advertising, and environmental issues has been featured in several edited collections. She received her doctorate in American Studies from The George Washington University (USA). 001440950 588__ $$aDescription based on print version record. 001440950 650_0 $$aCollective settlements$$xEconomic aspects$$zUnited States$$xHistory$$y20th century. 001440950 650_0 $$aCollective settlements$$zUnited States$$xDesign$$xHistory$$y20th century. 001440950 650_6 $$aCommunautés$$xAspect économique$$zÉtats-Unis$$xHistoire$$y20e siècle. 001440950 655_7 $$aHistory.$$2fast$$0(OCoLC)fst01411628 001440950 655_0 $$aElectronic books. 001440950 77608 $$iPrint version:$$aSchwenkbeck, Rahima.$$tBusiness of marketing, entrepreneurship, and architecture of communal societies in the 1960s and 1970s.$$dBasingstoke : Palgrave Macmillan, 2021$$z9783030883539$$w(OCoLC)1276797376 001440950 852__ $$bebk 001440950 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-88354-6$$zOnline Access$$91397441.1 001440950 909CO $$ooai:library.usi.edu:1440950$$pGLOBAL_SET 001440950 980__ $$aBIB 001440950 980__ $$aEBOOK 001440950 982__ $$aEbook 001440950 983__ $$aOnline 001440950 994__ $$a92$$bISE