@article{1440952,
      recid = {1440952},
      author = {Charteris-Black, Jonathan,},
      title = {Metaphors of coronavirus : invisible enemy or zombie  apocalypse? /},
      pages = {1 online resource :},
      abstract = {"In this timely, wide-ranging and inspiring book, Jonathan  Charteris-Black provides detailed and critical insights  into the key roles played by metaphor and metonymy in  framing the debate around the Covid-19 pandemic. He shows  how, through their strong appeal to emotion, metaphors and  metonyms form part of an overt moral coercion which reduces  the agency of those living through the pandemic. This book  deepens our understanding of the ways in which the use of  metaphor and metonymy can be used to shape behaviour,  providing important insights into the collective experience  of the pandemic. The chapter on metonymy is particularly  illuminating as it highlights the different ways in which  thought and behaviour during the Pandemic have been  influenced by this highly subtle and nuanced form of  communication which has been employed both in verbal format  and through the use of images."--Jeannette Littlemore,  Professor of English Language and Applied Linguistics,  University of Birmingham, UK "This is a highly engaging,  personal and lucid analysis of the figurative language used  in the COVID-19 pandemic to 'make sense' of its threat to  society and of the chances to counter it. Using both  corpus-based and experimental survey methods,  Charteris-Black expertly analyses key metaphors, metonymies  and allegories about the virus, its worldwide spread and  its medical management and relates them to fundamental  parameters of moral judgement, leading to fascinating new  insights." -Andreas Musolff, Professor of Intercultural  Communication, University of East Anglia, UK This book  explores the metaphors used in public and media  communication to ask how language shapes our moral  reasoning about the global coronavirus crisis. The author  offers insights into the metaphors, metonyms, allegories  and symbols of the global crisis and examines how they have  contributed to policy formation and communication.  Combining metaphor theory with moral foundations theory, he  places metaphors in their historical contexts, and then  critically questions why certain tropes might be used in  particular situations to persuade and convince an audience.  The book takes an integrated approach, involving ideas from  cognitive linguistics, history, social psychology and  literature to produce a multi-layered and thematically rich  interpretation of the language of the pandemic and its  social and political consequences. It will be relevant to  readers with a background in these areas, as well as anyone  with a general interest in the language used to make sense  of this global event. Jonathan Charteris-Black is Professor  of Linguistics at the University of the West of England,  UK. His research interests include metaphor, rhetoric and  political discourse},
      url = {http://library.usi.edu/record/1440952},
      doi = {https://doi.org/10.1007/978-3-030-85106-4},
}