Applied social marketing and quality of life : case studies from an international perspective / M. Mercedes Galan-Ladero, Reynaldo G. Rivera, editors.
Galan-Ladero, M. Mercedes, editor.; Rivera, Reynaldo G., editor.
2021
HN25
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Applied social marketing and quality of life : case studies from an international perspective / M. Mercedes Galan-Ladero, Reynaldo G. Rivera, editors.
ISBN 9783030832865 (electronic bk.)
3030832864 (electronic bk.)
3030832856
9783030832858
DOI https://doi.org/10.1007/978-3-030-83286-5
Imprint Cham, Switzerland : Springer, 2021.
Language English
Description 1 online resource
Other Standard Identifiers 10.1007/978-3-030-83286-5 doi
Call Number HN25
Dewey Decimal Classification 306.3/61
Summary This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Source of Description Online resource; title from PDF title page (SpringerLink, viewed December 14, 2021).
Added Author Galan-Ladero, M. Mercedes, editor.
Rivera, Reynaldo G., editor.
Series Applying quality of life research: Best practices, 2213-9958
Available in Other Form Print version: 9783030832858
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Theoretical Background: Social Marketing & Quality Of Life
Health: Disease Prevention And Risk Behavior
"Laboratory Of Hemoderivative: Commitment To The Quality Of Life. Social Marketing Campaign "Donate Plasma, Donate Smiles""
The Importance Of Social Marketing In Skin Cancer Prevention: The Case Of Portugal
Quality Of Life As An Outcome Disclosure Of Positive Appeals In Social Advertisements: The Case Of Hiv/Aids Prevention Campaigns
Covid-19 Pandemic & Social Marketing: Enhancing Quality Of Life In A Global Health Crisis
From "Stoptober" In The Uk To "Mois Sans Tabac" In France: How To Import And Evaluate A Complex And Large-Scale Social Marketing Campaign
Promoting Quality Of Life Through A Social Marketing Campaign For Road Safety
Case Study: Micro Documentary "Prevention On The Web" For School Children In The City Of El Alto (Bolivia). A Proposal For Its Improvement
Social Marketing, Quality Of Life, Well-Being, And Violence Against Women: Analysis Of The Hashtag #Metoo
Safe & Healthy Lifestyles
"For A Million Steps": The Use Of Social Marketing And Wearable Devices In The Promotion Of Physical Exercise To Achieve Quality Of Life
"The Behobia San Sebastian Race. Promoting Sport, Health And The Quality Of Community Life"
An Original Social Marketing Campaign To "Try Vegan": Effectiveness And Impact On Quality Of Life
The Impact Of Sustainable Food Systems On Quality Of Life: Innovating Hospital Food For Health, Healing And Well-Being Of People And Planet
"Pakistan Without Waste": Improving The Quality Of Life Through Corporate Social Marketing
La Hormiga Verde As A Case Of Social Marketing To Improve The Quality Of Life Through Recycling Waste Electrical And Electronic Equipment (Weee)
Social Marketing For Flood Risk Management: A Local Communication Campaign In Spain
We Stay Well Together: A Social Marketing Campaign
Inclusion & Interpersonal Relationships
Case Mosca Hnos.: Breaking Gender Stereotypes Through The Game
Quality Of Life Marketing, Innovation And Change Management: The Rasti Robotics And Education Team
Promoting Inclusive Education In Nigeria
Diary Of A Special Needs Mum Initiative
"Disability, Labour Inclusion And Social Marketing In Spain: The Once Foundation Case"
Corporate Activism And Quality Of Life: Starbucks Corporation Case Study
Enhancing Women's Quality Of Life And Empathy Through A Micro-Learning Social Marketing Strategy
Social Marketing Actions In Small-Format Convenience Stores: The Case Of Oxxo In Mexico
The Power Of Color In Communities: The Social Impact Program omex For A Well Done Mexico
A Marketing Contribution To The Recognition Of Regional And Local Brands: "Portugal Sou Eu" Case Study.

Browse Subjects

Show more subjects...

Statistics

from
to
Export