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Intro
Acknowledgements
Contents
Notes on Contributors
List of Figures
List of Tables
Chapter 1: Metadiscourse in Digital Communication: A Short Introduction
References
Chapter 2: "Gonna write about it on my blog too" Metadiscourse in Research Blog Discussions
1 Introduction
2 Metadiscourse as Discourse Reflexivity
2.1 Discourse About the Ongoing Discourse
2.2 Discourse Reflexivity for Managing Context
2.3 Orienting and Retrieving Discourse Reflexivity
2.4 Altercentric and Egocentric Discourse Reflexivity
3 Data and Analysis
4 Findings

4.1 Discourse Reflexivity in Monologue and Dialogue
4.2 Digital Discourse: Written Dialogue
5 Conclusion
References
Corpora
Chapter 3: Reflections on Reflexivity in Digital Communication: Towards a Third Wave of Metadiscourse Studies
1 Introduction
2 Metadiscourse in the Reflexive Approach
3 The Vlog Data
4 The Structure of the Vlog
4.1 On the Discourse Participants
5 Uses of Metadiscourse in the Vlog
5.1 Metadiscourse Supported by Other Semiotic Resources
5.2 Examples That Are 'Meta' but Not Metadiscourse
5.3 Synchronous Intertextuality

5.4 Metacommunication
6 Conclusion: Metadiscourse and Other 'Meta' Phenomena
6.1 From the Non-propositional and Interpersonal to the Reflexive?
References
Chapter 4: Metadiscourse in Academic Research Articles Versus Blogs: Paul Krugman as a Case Study
1 Introduction
2 Corpus and Methodological Approach
3 Results
3.1 Research Articles: An Analysis of Metadiscursive Clusters
3.2 Blog Posts: An Analysis of Metadiscursive Clusters
4 Conclusions
References
Chapter 5: This Has Changed: 'Out-of-the-Box' Metadiscourse in Scientific Graphical Abstracts

1 Metadiscourse in a Multimodal Scientific Era: What Has Changed?
1.1 Featuring the Visual Abstract Genre: Purpose, Participants, Process and Product
1.2 Is There a Scholarly Visual Literacy? The Regulation of Visual Abstracts' Creation and Interpretation Processes
2 Metadiscursive Strategies in Visual Abstracts: What Is 'out-of-the-box'?
2.1 Metadiscourse Strategies in Graphical Abstracts
2.2 So, What Is 'out-of-the-box'? Towards Transductive Innovation
3 In Conclusion: Answering Research Questions
References
Graphical Abstract Samples Commented
Elsevier's GA Exemplars

Chapter 6: Lemons and Watermelons: Visual Advertising and Conceptual Blending
1 Introduction
2 On Some Aspects of Advertising
3 Conceptual Blending Theory
4 Conceptual Blending in Advertising: Case Studies
4.1 Case Study 1: If Life Gives You Lemons, a Simple Surgery Can Give You Melons
4.2 Case Study 2: Know Your Lemons!
5 Conclusion
References
Chapter 7: Metadiscourse in Social Media: A Reflexive Framework
1 Introduction
2 Social Media and Technological Affordances
3 The Scope of Metadiscourse
4 Data and Methods
5 A Reflexive Metadiscourse Framework

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