TY - GEN N2 - This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the medias ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the books historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society. Thomas Klikauer teaches MBAs and supervises PHDs at the Sydney Graduate School of Management, Western Sydney University, Australia. He has graduated from Bremen University in Germany, Boston University in the USA and Warwick University in the UK. His 670 publications include ten books and he lives with his family at Coogee Beach. . DO - 10.1007/978-3-030-87958-7 DO - doi AB - This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the medias ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the books historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society. Thomas Klikauer teaches MBAs and supervises PHDs at the Sydney Graduate School of Management, Western Sydney University, Australia. He has graduated from Bremen University in Germany, Boston University in the USA and Warwick University in the UK. His 670 publications include ten books and he lives with his family at Coogee Beach. . T1 - Media capitalism :hegemony in the age of mass deception / AU - Klikauer, Thomas, CN - P96.C26 N1 - Description based upon print version of record. ID - 1441683 KW - Capitalism and mass media. KW - Mass media KW - Social problems in mass media. KW - Capitalisme et médias. KW - Médias KW - Problèmes sociaux dans les médias. SN - 9783030879587 SN - 3030879585 TI - Media capitalism :hegemony in the age of mass deception / LK - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-87958-7 UR - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-87958-7 ER -