@article{1441832,
      recid = {1441832},
      author = {Schaufeld, Jerry,},
      title = {Commercializing growth : connecting valuation with  management and governance methodologies /},
      pages = {1 online resource (113 pages)},
      abstract = {Link commercial growth and value to management and  governance. The guidance provided in this book helps you  take the valuation of today--an arcane, statistical  methodology--and bring it into the realm of modern  management decision making. There is a disconnect between  corporate governance/management initiatives and commercial  success. Sound management and governance will help you  bridge that gap between classic corporate valuation  disciplines and commercial success. Project and corporate  growth are both characterized by functional focus. For  example, there might be a dedicated sales/marketing growth  project. Metrics of success might be market share or number  of units sold. In reality, growth is an overall  organizational effort and must be measured by the increase  in the corporate valuation. Interview data show that this  is not the case and that the contributor's efforts become  misaligned in the excitement and focus of the individual  campaign. This book shows you how overall valuation is the  true measure of success of a growth effort. It is a lesson  that applies from startup to the public liquidation of the  entity. What You Will Learn Allocate growth resources,  including the decision process, internal governance, and  empowering leadership Consider marketing and branding, such  as competitive perspective, customer demographics,  regulatory considerations, role of collaboration, and more  Know the role of technology/IP, including the current state  of application and the role of proprietary information  Consider risk and downside, including company failure, loss  of market share, and loss of key people/customers Who This  Book Is For C-level management and above; corporate  governance professionals; boards of directors; CEOs;  venture and other investment organizations; business school  academics, faculty, and students; and accounting,  regulatory, and legal professionals.},
      url = {http://library.usi.edu/record/1441832},
      doi = {https://doi.org/10.1007/978-1-4842-7502-3},
}